Beware of Plant-Based Meat Because It’s ‘Ultra-Processed, Says Meat Producers


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Last Updated on 2020-01-04 , 9:15 am

If you’ve tried the Impossible Burger, you’d know that miracles do exist.

Image: Reuters via TODAYonline

Despite using only plant-based ingredients, the geniuses over at Impossible Foods have managed to create a vegan burger that actually tastes like meat. You can check out our review of it here.

Meat lovers everywhere ran naked in the streets in jubilance after the Impossible Burger was launched.

You mean I can have the taste of meat without any of the health risks associated with its consumption? THE FUTURE IS HERE!

Unfortunately, as you know, life likes to destroy everything that brings us happiness.

Plant-Based Meat Is ‘Ultra-Processed, Says Meat Producers

“Beware of plant-based meat.”

This is the message the meat industry has for food lovers everywhere. The warning is part of a marketing campaign by the Centre for Consumer Freedom, a public relations firm whose financial supporters have included meat producers and others in the food industry.

This group has placed ads in The New York Times and other newspapers raising health concerns about plant-based meat substitutes like the Impossible Burger.

*shaking* How dare you question the impeccability of the Impossible Burger?

So, why is the meat industry saying plant-based meats are unhealthy? Bias, of course.

“Ultra-processed”

In their ads, the group called plant-based meat substitutes like the Impossible Burger and the Beyond Burger “ultra-processed imitations”.

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