Atas Pri School in Japan Has Giorgio Armani Uniform That Cost Almost $1,000

Mark the name: Taimei Elementary School.

Taimei Elementary School is a public elementary school in Tokyo’s upscale shopping district of Ginza. They will be introducing the uniforms designed by Italian fashion brand, Giorgio Armani, to their incoming pupils in the weeks to come.

The price of more than 80,000 yen (S$978.40) includes a hat and a bag.


Well, I’m not crazy but I guess there’s something very wrong with whoever who came up with this idea and is planning to implement it.

I’ll leave you to judge whether this design is worth the splurge:

Just imagine buying at least 2 to 3 sets of such uniforms to change throughout the week… $2,000 to $3,000, burnt just like that.

Let’s also not forget how rapidly kids grow, in terms of size (and sometimes audacity), nowadays. After 3 years, they will probably need to get new sets… another few thousand dollars gone.

So what’s the reasoning behind this insane idea?

In a letter to parents in November 2017, headmaster Toshitsugu Wada gave this explanation: “Taimei was a landmark in Ginza, and the decision to adopt the Armani-designed uniforms aimed at creating an atmosphere suitable for such a school.”


And here are the responses from two mummies regarding this:

“I was surprised, and wondered why such luxury brand-designed uniforms have been picked for a public elementary school.”

“I’m worried that a wrong notion that something expensive is good and something cheap is bad could be imprinted on children,” said the other, whose child is about to start a new school year in April.

Another parent even asked, “Why Armani?” Hmm. Maybe he/she was thinking of Gucci. Just saying.

And for your information, Armani’s Japan head office, located in Ginza, is just 200 meters away from Taimei Elementary School. The school explained, “From the intention to make a uniform as a ‘school of Ginza,’ we went around department stores and Armani accepted designing it as a result.”

(Yeah, I’m sure Armani would have accepted, it’s ongoing business for them what. Unless the school closes or merges like that of Singapore’s.)

The principal then ended off with this comment posted on their website, “I made the decision thinking of the school’s future. I will humbly accept criticisms that there was not enough explanation. I will make a careful explanation.”

Hmm, what are your thoughts if Singapore adopts this practice 10 years down the road? I think I might homeschool my kids instead.

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