In this day and age, opening an F&B business can be a daunting venture.
Many such establishments have been forced to close down during the Covid-19 pandemic, and those who managed to survive had to struggle all the while.
While things are much improved now, lockdown measures could easily return if community infections spike once again.
So, how do you achieve your dream of opening an eatery without incurring any of the risks associated with the pandemic?
Shift everything online, of course.
Celebrities Started Business Selling Dry Mee Siam Online
Celebrities and food go together like ice cream and fries: whether the combination is enjoyable really depends on one’s subjective experience.
On 1 Feb, artistes Terence Cao, Vincent Ng, Shane Pow, and Dawn Yeoh launched Sibay Shiok, an online venture selling dry mee siam.
According to AsiaOne, Sibay Shiok delivers mee siam islandwide.
Their mee siam, which they say is made from a traditional “100 years recipe”, is also topped with chilli from India and Austria, as well as Penang belacan and kampung eggs.
As previously mentioned, the popular Malay dish has already gotten a seal of approval from other celebrities, including Zoe Tay and Elvin Ng.
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So, how much does it cost?
$18.80 for 2 Servings
A twin pack, which comes with two servings, costs $18.80.
Delivery is also rather steep, as it costs $5.50 for Clementi, Jurong, and Bukit Batok residents and $8.50 for other areas.
So, in total you could be paying around $13.65 each if you order for two and don’t happen to live in the three areas listed above.
If you often swim in a pool of money, you could also have some abalone with your mee siam.
Sibay Shiok is selling Oceanus abalone at $10 per can, while stocks last.
If you want to place an order, send them a message on Facebook or Instagram, or WhatsApp them at 94742947.
Some netizens on Reddit found the prices a little too exorbitant for their tastes, however.
“Makciks be like $18.80 for this? Come sayangs buy from me I give you extra eggs. $18.80 will give you at least 6 servings from makcikm,” one commenter said.
“Sorry to say this, their pricing is crazily expensive. $18.80 for 2 pax of normal Mee Siam and it looks so small. I would prefer to go hawker and support Makcik,” said another.
What about you, dear reader? Will you be getting some mee siam from Sibay Shiok?
Featured Image: Instagram (@sibayshiok)