Okay, whether you like it or not, here’s the trend: anything nostalgic is going to bring in money. People are spending real money on a small Nintendo console that plays 8-bit games, and now, people are spending real money to simply dine in a place with the setting of an old drama you probably have forgotten about.
Central Perk Singapore got into the limelight with many thumbs-up when its crowdfunding initiative in Indiegogo showed potential with over $5,000 raised and 4,000 pledges. Soon, it received its fair share of thumbs-down when it charges an annual membership fee of $1,000, which people aren’t happy even when they’re not forced to buy it (arh, the Internet).
When I was there on a Sunday noon, the place wasn’t crowded at all—in fact, if you’ve not watched Friends, or have not read it about, you might just think that it’s one of those cafes opened by some atas young guy who has too much cash to burn. However, the crowd started to stream in later; maybe everyone was sleeping in late?
Or maybe, they had to be late so that they can walk in like the Friends characters?
However, one thing is for sure: despite its publicity, they don’t seem to translate into customers. At least not that I’ve expected it to be (like, you know, a looooooong queue).
Nevertheless, the whole café, or fine-dining restaurant if you’d like to call it, is just so Friends. Every detail is not spared—I mean, that’s its unique selling point, isn’t it?
Even the staff know that; the place is more like a museum than a café, because the staff will explain details of the setting to you: from the places where the cast sat to the iconic main sofa that the cast have most of their conversations. Want to take a picture? The staff will help you do it. Notice that I refer to the servers as staff instead, which you’ll understand later.
In fact, the staff even explained why Monica’s kitchen has Ayam Brand canned food—a brand that is prominently sold mainly in Singapore and Malaysia. And to be honest, that’s the only interesting part, because we’re now going to move on to the food.
Here’s the menu with the price.
So, next question: how does the food taste? My question to you is this: how’s the quality of the Filet-O-Fish paper box? You see, going to a place like this isn’t about the food: it’s to travel back in time and have an experience. But if you die-die want me to tell you about the food, here’s my review: they’re expensive edible food, and they might not fill up your stomach (unless you want to empty your wallet).
The place also sell Friends merchandise, and you can watch countless episodes of Friends. As a casual viewer of Friends (gosh, I was a kid back then!), I’ve to say that it’s a place for Instagram, and not for the food.
And unless you’re a Friends fan, you’ll cry at the high price and wonder whether they’re made of gold.
This article was first published on goodyfeed.com
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