Although S’pore Food Festival makes it sound like it’s one of those Expo events that has a collection of stalls, it’s actually a much bigger deal than that.
It’s more accurate to say that it’s a collection of special events and promotions fitting a theme in various places from 12 to 28 July.
But yes, there will still be the atas Pasar Malam for SFF.
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Savour Singapore In Every Bite
You probably know already, the theme is “Savour Singapore In Every Bite”. If not “Savour Europe In Every Bite” meh?
The festival, is actually now in its 26th year, and is organised by Singapore Tourism Board to show off our food scene to, in the words of the director of retail and dining at STB, “further cementing our city-state’s reputation as a global culinary capital”.
Basically, want to haolian show that food in Singapore very good and diverse.
20 event planners to offer heritage to modern cuisine
In order to understand what SFF is like, look back at our 50 cent festival article. So that is just one of the events going on, and there are 20 similar events going.
If you wanna jump straight to booking, you can access the lineup at VisitSingapore or Klook.
To showcase the variety, the events have 4 pillars for the theme:
- Modernity: Traditional food made slightly hipster.
- Culture: Home-grown talents
- Tradition: Good old traditional stuff
- Art: A 5D experience where you watch food-related films, dance while eating. Wait, isn’t that what people have been doing all along?
STREAT
If I haven’t explained that SFF is 20 events, you might have thought this is the whole festival itself. This is the signature SFF event, taking place from 12 to 13 July 2019.
There will be twelve stalls serving more non-hipster food like duck rice bento from Jin Ji Teochew Braised Duck and Kway Chap, to more hipster things like Zichar inspired burgers from WokInBurger and chicken rice kueh pie tee from Salted & Hung.
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It’s not really a festival without music, so there will be performances and workshops by local talents as well.
Entertainment acts:
12 July, Saturday – hauste, RETROFOCUS & Charlie Lim
13 July, Sunday – Glen Wee, Dreebsby & Astronauts
When: 12–13 July, 5–11 pm
Venue: The Promontory
Avocado Kopi, Ya Kun flavoured Pocky and 7-Eleven
3 of the ‘events’ are conducted by pretty unexpected brands. You can just walk to the nearest 7-Eleven to enjoy SFF by buying the Salted Egg Tamagoyaki above, or their 2 other creations Chicken Satay Onigiri and Takoyaki with Chili Crab Sauce & Egg Mayo.
What’s even better is that they are giving away S$50 worth of Klook or Dairy Farm Vouchers when you eat these! It’s like a cycle so you can buy more SFF food.
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With avocadoes being added to everything, LiHO took it to the next logical level and added them to Kopi.
Vegan Street Food Crawl
Private Chef Table
The Mem’s Servants: A Food and Dance Experience by Project Plait and Artistry
You might be thinking what the heck does toothpaste got to do with SFF? Is it because after talking about so much food it turns out we’re sponsored by a toothpaste company and need to tell you to brush your teeth?
No. What you see there is all edible, according to their Klook event page.
And if I tell you it’s a storytelling experience involving dance, a 1920s plot in a colonial house, and food, you will probably think its equal parts cool and confusing.
You’re probably not wrong; this event covers the story of House 18 Temenggong Road with a dance choreographed by Naomi Tan and comes with a surprise 5-dish menu prepared by Chef Nixon Low.
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So…leave those 17 days free
What are you waiting for? The above isn’t even covering the other events that might be equally interesting and I haven’t touched upon.
But at least now you know there’s a variety of events going on that’s more than just going to a hipster market to eat food.
Who said food is just about eating?
Here’s what NCMPs are, and what to expect after GE2025:
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