Most of us have been to Facebook and YouTube, and by extension, you probably might’ve seen an advertisement done by the I Quadrant.
For those who don’t know, they’re basically an education company that teaches the strategies and methods of property investments.
On their site, they stress that they are also not an investment company.
However, they’ve recently had to defend themselves after being called out online.
Called Out By a Youtuber
Or, to be more specific, a Youtuber known as Rishi.
On 25 October, Rishi uploaded a video, allegedly calling out The I Quadrant’s practices in a long video.
He says that a lot of their viral ads mention that people could invest in property with either little or no down payment.
Which might seem really good, until he points out that these ads never tell people how to do so.
Attending A Course
What interested parties actually should do is to actually attend their Property Income Mastery Course (PIM).
The cost of this course, however, is not shown on their websites.
Upon further research, sites like propwise.sg reveal that each PIM costs around S$3,000.
Upon completing this course, you would then get a chance to join the masterclass.
Rishi then gets two property agents on his video to review The I Quadrant’s methods and get their thoughts.
It’s a pretty lengthy discussion, so the basic summary goes like this.
Using a graphic from sgbudgetbabe, a conclusion was made that it was possible to invest with little to no down payment.
However, this usually meant that a third party will have to pay in place of you.
And you apparently find out none of this till you pay for their non-refundable course.
Sites like the aforementioned sgbudgetbabe feel that the company itself isn’t a scam, but fails to notify the risks before paying for the course.
The I Quadrant Defends Themselves
News of this callout eventually reached the company.
Naturally, they had to speak up about it, and in an interesting way, indeed.
On 31 October, The I Quadrant uploaded their own Youtube video attempting to address these allegations.
The title? I QUADRANT EXPOSED | I Quadrant Scam Review | Real or Fake
You can decide on whether the title is a way to win the SEO game or simply a dig at the callouts.
The video shows Germaine Chow, one of their more popular founders, mentioning that questions could be relayed directly to them instead of going to “speculative sources”.
However, the video was bombarded with negative comments and has an overwhelming 76 too 668 likes to dislike ratio as of this writing.
That didn’t deter them.
On 11 November, a follow-up video was made, this time also featuring Chow’s husband and co-founder, Shawn Lee.
Lee then uses their own house as a case study as to how they can still make money using their methods.
It came down to several key points like buying the right property in order for one to have positive returns.
But all of this also comes from ‘acquiring knowledge’, which is what those few thousand dollar courses are for.
And how did this video fare?
Well…not much better, as netizens in the comments seemed mostly unsatisfied. The video has 66 likes and 345 dislikes as of this writing.
The above video was also uploaded to their Facebook page.
Advertising on YouTube / Facebook
Like them or hate them, people are probably simply annoyed that their ads appear repeatedly on their Faceboook newsfeed or before a YouTube video.
Which, if you come to think about it, isn’t their fault since they’ve paid for these ads.
This begs the question: how much does it cost to advertise on these online platforms?
For I Quadrant’s case, it’s unknown because they might have targetted people with higher income, and the cost of that precise targeting might be a tad more expensive.
But on average, if one advertises to people in Singapore without targeting (i.e. just anyhowly show the ads to any Tom, Dick and Harry), it’ll cost only $0.01 for a view – and we’re not talking about those views that you pressed “Skip Ad”, but a view of at least 30 seconds (or those that you’d have to watch to the end).
As for those views that you’ve pressed “Skip Ad”? That’s usually free until someone watches it longer.
In other words, for $10,000, one can get 1,000,000 people to watch the video for at least 30 seconds.
We know this because we need to advertise some of our sponsored contents for our clients, so the numbers are accurate as of 2020.
You can view this video to the end to understand more about programmatic advertising (and also subscribe to our YouTube channel for more informative videos!):
Featured Image: YouTube (The I Quadrant)