Jack & Coke: The Latest Trend in Pre-Mixed Cocktails Now Available in Singapore
You might have noticed these 320ml cans in selected stores across the island, featuring the familiar black packaging of Jack Daniel’s, but with an intriguing twist… wait, Coca-Cola?
Coke and whiskey, together?
Indeed, that’s correct.
Following the AI edition of Coca-Cola, we now welcome a new alcoholic ready-to-drink version in Singapore – Jack & Coke.
The name itself is quite catchy, don’t you think?
This renowned mix of Jack Daniel’s Tennessee Whiskey and Coca-Cola has emerged as a premium cocktail, inspired by one of the most popular bar cocktails globally.
Interestingly, both of these iconic drinks rose to popularity in the late 1800s.
Tastes From The 1800s
Jack Daniel’s, a brand celebrated for over 150 years, was founded in 1866 by Jasper Newton Daniel, more commonly known as Jack.
Coca-Cola entered the scene 20 years later in 1886, created by John S. Pemberton, an Atlanta pharmacist.
Jack was a pioneer in introducing the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.
The brand has maintained its longstanding reputation by consistently meeting or exceeding bourbon standards, a high expectation for quality set by Jack himself.
Recently, we’ve seen Jack Daniel’s launch ready-to-go can cocktails in two light and refreshing flavours – lemonade and apple fizz, each containing about 7.0% alcohol.
And what could be more refreshing and tantalising than these flavours? Perhaps combining them with our all-time favourite, Coca-Cola.
The Cheapest Bar Call
The Jack Daniel’s and Coca-Cola pre-mixed cocktail is inspired by one of the world’s most popular branded “bar calls”, a cocktail ordered with specific brand names.
This concoction is now available in a convenient, ready-to-drink form for all to enjoy.
Feedback from those who have tried it suggests that the blend of bourbon and cola comes together in a refreshingly familiar way, reminiscent of college house parties and chain restaurants.
Notably, the natural vanilla notes of the whiskey blend seamlessly with the heavy caramel tones of the cola, creating a harmonious combination almost as if they were made for each other.
However, for the actual taste test, we invite you to try it yourself and share your thoughts with us.
Jack Daniel’s and Coca-Cola, now available in 320 mL slim cans with an alcohol content of 7%, just like the other Jack Daniel’s can cocktails, are hitting shelves nationwide in Singapore.
For those who prefer to mix their own cocktail, you’d typically need to purchase Jack Daniel’s Old No. 7 Tennessee Whiskey, which costs $71 for 700ml, and a can of coke.
But now, the convenience of an already-mixed Jack & Coke can be yours for 320ml at $10.45 a can.
Available Online & Offline
The Coca‑Cola Company has implemented a Responsible Alcohol Marketing Policy to ensure the responsible and sustainable growth of its alcohol brands.
This policy prohibits targeted marketing to individuals below the legal drinking age.
Therefore, the can and packaging, showcasing two of the world’s most recognisable and valuable trademarks in “Coca-Cola” and “Jack Daniel’s”, will include clear responsibility symbols.
These symbols emphasize the beverage’s enjoyment in a responsible manner and only by consumers of legal drinking age.
This premium cocktail drink will also be available online for those aged 18 and above. In fact, it is even accessible through Foodpanda.
In June 2021, a global partnership between Brown-Forman and Coca-Cola was announced.
Brown-Forman, the world’s fifth-largest global alcoholic beverage company and the maker of Jack Daniel’s Tennessee Whiskey, joined forces with Coca-Cola.
A globally networked team at Coca‑Cola then expedited the Jack & Coke launch in Mexico in under five months, before it was introduced in the Philippines and Japan last April.
Ricardo Cupido, Vice-President, Managing Director for Brown-Forman Asia, expressed his excitement about the expansion of Jack Daniel’s and Coca-Cola aRTD into new markets in the Asia region.
Matthias Blume, Vice-President of Marketing at Coca-Cola ASEAN & South Pacific, shared that both brands are inspired by their fans’ endless innovation in mixing to achieve the best.
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