Local celebrity Jeanette Aw is not your average actress.
Besides touting an acting career that is 19 years long and going strong, publishing two books, founding production company Picturesque Films, performing on stage and being a philanthropist, Aw is also a qualified confectioner.
In June 2018, Aw enrolled in the Diplôme de Pâtisserie course at the prestigious Le Cordon Bleu Dusit Culinary School in Bangkok.
There, she spent nine months mastering the art of baking and was appointed International Brand Ambassador of the school.
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I would have been back in school for another course, but it was cancelled and fees refunded. The last I heard, the campus in Daikanyama will be closed this fall 😑 I still have my luggage and tools in Tokyo, because I thought I’ll be heading back but now it’s there to stay with my friend.
A dedicated learner, she furthered her studies at Le Cordon Bleu Tokyo in Daikanyamachō, Shibuya in September last year. Upon course completion, she earned the title of a professional baker.
But apparently, these qualifications don’t warrant Aw a right to profit from her skills.
More Than 1,000 Orders Under an Hour
Aw regularly shares her bakes with her 402k Instagram followers.
While she used to only bake for her friends, order requests from the public started overflowing – like your drool would if you just take a look at these pics.
“Initially it was only private orders, and I only baked when I was free,” Aw told 8days.sg.
“Then I started to get more and more questions about how to order from the public. It was a long while later that I decided to try and open it for public orders.”
Recently, she opened (and closed) orders for her famous WTF (What the Fudge) Brownie to overwhelming response.
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This was the other week when I was baking #WhatTheFudge and I barely cleared 20% of the waiting list. Many of you are still asking if I’m going to take more orders, well.. no. I will clear the entire list first and I do think this will also be my final batch of WTF brownies before I move on to other bakes. This is also why we created a wait-list and left the link on for a longer time so those who have been following me and really want it will get a chance. I’m not sure if many will read this caption, because from the questions and DMs we get, I guess we really aren’t a reading society 🤓 But for those of you who do, thank you! Thank you for your patience and love ❤️
More than a thousand eager foodies placed their orders in under an hour.
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So, if you are just finding out about this and regretting the missed opportunity – that makes two of us :’)
Some Bakers Accused Her of “Stealing Rice Bowl”
Unfortunately, not everyone is happy for Aw’s success (or occupied with plans to get ahold of the brownies).
Some bakers, whether out of jealousy or fear of sales eclipsing, accused the actress of “stealing their rice bowls”.
Responding to zaobao.sg‘s queries, Aw said: “I set aside my career to obtain professional qualifications – I would eventually set up a business anyway. I wonder how they would review me then?”
Luckily, the 41-year-old star is unaffected by the negativity and will continue to pursue her passion.
She is elated at the positive reception and grateful for those who supported her, citing repeating purchases as the best validation she’s received.
Resumes Acting by the End of the Month
Aw is due for filming in Malaysia by the end of September, which will put her baking business on hold.
But if you’re hoping for the brownies to make a comeback after that – sorry to break your heart, they won’t.
“…this should also be my final batch of WTF brownies. After I clear this waitlist, WTF will stop for a while. I reckon it’s time to move on to other bakes,” the artist told TodayOnline.
Oh, well. Guess my only option left is to steal from those who made it onto her waitlist then.
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