Time after time, Kitkat is known for their unique flavours.
Need I mention their cute packaging? Perhaps I just have a thing for sweets in Japanese packaging.
The Japanese are known for their creativity and innovation. Just look at this cooling jacket that they came up with.
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And Japan has done it again.
Nestlé Japan has announced that it will be replacing its glossy plastic wrappers with environmentally-friendly and recyclable paper ones in an attempt to tackle plastic waste.
Not Just Any Recyclable Paper
The paper version is both environmentally and fun.
Fun?
Yes, fun. Well, at least for your 5-year-old nieces or nephews.
The packaging will come with instructions on how to make an origami paper crane. This encourages customers to use their packaging to get creative instead of just throwing it away.
That way, you can enjoy a snack and then fold a crane later.
For The Environment
This is part of their commitment to only use 100% recyclable and reusable packaging by 2025.
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Earlier this year, they have also launched YES!, a new snack bar that is sold in completely recyclable packaging which degrades in a marine environment.
Nestlé also aims to reduce the brand’s waste by about 380 tonnes per year.
However, some say that this is nowhere near enough. Some even call it “greenwashing”.
Greenwashing?
Greenwashing is a false impression that a company or its products are more environmentally than they really are.
In other words, some say that this is just another one of Nestlé’s marketing tool.
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Nestlé has been in the centre of scandals and has shown low ethical standards and little interest in social responsibility – considering their past history of making false marketing claims along with the use of child labour.
In fact, they are one of the worst plastic polluters in cleanups and people expect them to do more to address the problem.
So, what do you think? Is Nestlé really passionate about their goal to help the world become a better place?
Or is all this just a setup for some publicity?
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