If you’ve always pondered on what it takes for yourself to become an influencer or heck, a micro-influencer on social media, look out as the criteria just got a whole lot weirder.
On 15 February it was revealed that a virtual influencer, Han Yoo Ah, was signed an exclusive contract with YG KPlus, a model management company that is a subsidiary of YG entertainment.
Who or What Is Han Yoo Ah?
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The virtual reality influencer first made her appearance in a VR video game Focus On You. The game was developed by the South Korean video developer company, Smilegate.
Virtual influencers are defined as a “virtual persona or virtual model” generated by computers “that can be used for a variety of marketing-related purposes”.
The pretty virtual character was then formally transformed into a digital human when Smilegate collaborated with Giantstep—the famous creative technology company that was the mastermind behind the avatars created for SM Entertainment’s girl group, aespa.
Netizens have given mixed reactions to Han Yoo Ah’s signing to YG KPlus. Some have been enthusiastic as they peppered Han’s Instagram announcement post with “Welcome to the YG Family” comments while others thought that getting a virtual influencer on board was “just weird” and “strange”.
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Not the First Virtual Reality Star On the Internet
You’d be surprised to hear that Han’s not the first virtual reality star out there.
There’s already one based in Singapore who goes by the name Rae—a forever 25-year-old who loves creating digital art and enjoys showcasing her digital artworks on Instagram.
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Another popular virtual influencer who goes by the name Rozy was, well, influential enough to be featured in Vogue Korea.
Brands have gone on board to use virtual influencers as another channel for marketing as they feel like they are “versatile and can meet the needs of brands”.
A bonus also includes that these influencers potentially remain drama-free in comparison to their human counterparts as there’s no prior history or messy controversies to handle if you are managing them.
The Future for Han Yoo Ah at YG KPlus
According to reports, YG KPlus may appear in different areas of the entertainment industry which includes advertising. Broadcasting, and even music.
Getting Han on board was also seen as a representation of companies making their move to explore the concept of the metaverse which had been making its way into the present K-pop scene (again, think of SM Entertainment girl group, aespa, and their 3D avatar counterparts).
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One thing’s for sure—we can’t wait to see how Han would do in her collaboration with BLACKPINK in the future.
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Featured Image: Instagram (@_hanyua)
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