If you can time travel to the past, you’d probably time travel to 2017 and tell everyone not to put any deposit to any bike-sharing companies.
Because by now, everyone should be acutely aware that bike-sharing is pretty much like truffle-everything: it’s a fad that dies as quickly as it comes. The yellow and orange bikes that once peppered our streets have now become a distant memory.
An expert even claimed that bike-sharing as a business is a “joke”.
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According to SUSS Associate Professor Park Byung Joon, an urban transport expert, he said, “If you look at bicycle-sharing, no one is making any money anywhere in the world. From a business point of view, this is a joke. They really don’t have any viable business plan. The good times are over. Now we have to pay.”
But is it?
Local Firms Coming In
Currently, there are still two bike-sharing firms operating here in Singapore: Anywheel, a Singapore-based firm that has been granted a full license to run a fleet of 10,000 bikes, and SG Bike, another local-based firm that has 3,000 bikes.
Now, another firm is coming in, and it’s yellow as well.
Moov Technology
Introducing Moov Technology.
The local firm, which is registered in January 2019 and has since received a sandbox licence from LTA since April, is set to make bike-sharing great again.
It plans to deploy up to 1,000 bikes in the west region of Singapore by the end of this month.
The bike-sharing firm would not require you to make a deposit, and the cost is at $0.50 per 20 minutes or a monthly subscription of $6.90.
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According to them, their bikes are “fully compliant with the technological and technical specifications set out by the LTA”, and they’ll have a new design for the bikes by the end of this year.
In Google Play Store, their app is downloaded only 10+, so it’s indeed an uphill battle for them.
Would it be able to make yellow bikes great again, or would we all be looking at PMD-sharing again?
Stay tuned in 2021, whereby we’ll know.
If you stay in the west, you can download their app here (Android or iOS).
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