It all started with a ‘brownface’.
And now, after all the controversy, a rap video and…erm, some Hub, it seems that the saga has reached a definite conclusion:
Preetipls has apologised for her sentiments.
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But here’s the thing. Is everything truly over? Did Preetipls truly surrender to the greater forces at work? Well, here’s our interpretation.
Not quite.
Preetipls Apologised On Social Media
Just an hour ago, local content creator Preetipls published a post on Facebook, detailing what appears to be an earnest, heartfelt apology.
Explaining her decision to upload the controversial music video, she apologised for “any hurt that was unintentionally caused”.
Here’s a full transcript of the apology (lest you can’t read):
“The message behind this music video is that opportunities must be for everyone. For that reason, K. Muthusamy, well-known for his ability to address privilege, power and censorship in a single production in a light-hearted way, was selected as the face of this music video. He speaks to characters from all walks of life in Singapore, bringing home the point that only some people truly pay.
We’re sorry for any hurt that was unintentionally caused. Behind the music video is an initiative to provide greater consciousness to consumers, corporations, and the many faces of Singapore.”
Meanwhile, Netizens expressed their condolences as they maintained their firm stand behind the creator.
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Everything seems to have fallen apart, it seems.
Preetipls ‘Apologised’ on Social Media But It Looks Like a Parody on the Epay Apology
And then the twist comes;
Is it a genuine apology here? We doubt it.
See, while the apology itself might seem pretty legitimate at first glance, a thorough check renders all things absolutely…
Non-absolute.
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What am I talking about? Well, let’s just compare Preetipls’ apology… to that of the joint statement released by Havas and The Celebrity Agency.
“The message behind this advertising campaign is that e-payment is for everyone,” they stated, soon after their advertisement for E-Pay was lambasted for being racist.
“For that reason, Dennis Chew, well-known for his ability to portray multiple characters in a single production in a light-hearted way, was selected as the face of the campaign. He appears as characters from different walks of life in Singapore, bringing home the point that everyone can e-pay.”
While the apology might have unruffled a few feathers, some felt that even at the very end, the joint statement felt it a need to justify their choice to have Chew play characters of a different race.
Which was hardly the most settling, considering it’s an apology after all.
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At this point, we take a look at Preetispls’ own apology.
“The message behind this music video is that opportunities must be for everyone. For that reason, K. Muthusamy, well-known for his ability to address privilege, power and censorship in a single production in a light-hearted way, was selected as the face of this music video. He speaks to characters from all walks of life in Singapore, bringing home the point that only some people truly pay.”
See the similarity here?
For that reason? K. Muthusamy, the Indian character Dennis Chew supposedly portrays? Privilege, power, censorship… the question begets;
Who the f is K. Muthusamy anyway?
And so we reach our conclusion:
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The apology’s a troll, and Preetipls has just done a number on us all.
Netizens realised it after all
While they, too, might have fallen for it initially, they soon realised the true intentions behind the apology.
One even explained it for everyone else.
But anyways.
Support Petition “Against The Erasure of Migrant Communities and Their Stories from ROAR, a CNA Documentary”
In her first post after the entire saga, Preetipls posted this:
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That link is also in her Instagram bio.
Since the incident, Channel NewsAsia has decided to remove her brother from a musical documentary that’s set to air tomorrow (3 August 2019). The show involves her brother with Migrants Band Singapore.
The online petition is sent to CNA to “reconsider their position on the matter.”
Pretty sure they’re just worried that the migrant communities would lose their voice instead of hoping that Subhas will still be featured.
Here’s what NCMPs are, and what to expect after GE2025:
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