Salted Egg Experts Irvin’s Now Selling Salted Egg Lava Mooncake


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Some have said that salted egg is just a fad. Some have said that it is just some hipster flavour.

But when it comes to mooncakes, salted egg is the original gangster flavour.

Remember when mooncakes were “normal”, and actually had a whole salted egg in the middle?

But what if…

The hipster who adopted the original into something hipster decided to adopt it back into the original?

Introducing…

IRVINS Salted Egg Lava Mooncakes, S$40/box, 8 pc/box

Facebook: IRVINS Salted Egg

As they say, the moon is round, so this is just IRVINS going full circle back to their roots.

New salted eggs… in mooncakes that already should have salted eggs…?

Image: Giphy

But in case you didn’t catch it, it’s Lava Mooncakes.

That’s right, it’s not the overly salty crumbly thing that everybody avoids in the old mooncakes. It’s the salty but balanced by its sweet, sweet gooey silky interior that everybody licks up because that’s the real reason anybody ate anything with salted egg everything.

Image: IRVINS

They come in Mung Bean and Yam flavours, which are classics when it comes to mooncakes as well.

Available at Changi Airport Terminal 1, Changi Airport Terminal 2, Jewel Changi Airport, Orchard Gateway, Takashimaya, VivoCity and their online store for local delivery.

Don’t Say Bojio: IRVINS giving 2 boxes to 3 participants next 5 weeks

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What's mid-autumn without some 灯谜s (Mid-Autumn Riddles)? In the 5 weeks leading up to Mid-Autumn Festival, stand to win 2 boxes of IRVINS Salted Egg Lava Mooncakes (worth $80) – 1 of each flavour!⠀ ⠀ How to participate*:⠀ 1. Follow IRVINS Singapore Official IG @irvinsaltedegg⠀ 2. We will be releasing a riddle via IG as a post every Wednesday (until 11 Sep) – guess and comment your answer on the post AND tag a friend you’d like to #ShareTheLava with!⠀ ⠀ Contest ends every Friday at noon. Answer will be revealed and 3 lucky winners with the correct answer will be selected and announced via our Instagram every Friday at 8pm.⠀ ⠀ Don't say we didn't warn ya, the riddles will be getting harder each week so the earlier you join the better! 😜⠀ ⠀ Learn More: http://bit.ly/2OnMDfl (link in bio)⠀ ⠀ *Terms & Conditions apply. Visit bit.ly/irvinsmar-tnc for details.⠀ ⠀ #IRVINSSaltedEggLavaMooncakes #IRVINSMARChallenge

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IRVIN’s is going with the spirit of the Mid-Autumn Festival and giving away 2 boxes of mooncakes to 3 participants every Friday.

Image: IRVINS

Here’s what you need to do:

  1. Follow IRVINS on Instagram
  2. Answer their Mid-Autumn Riddles by commenting on the post and tag a friend you like.

If you’re wondering how hard the riddle is, here’s the first riddle:


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[IRVINS M.A.R. 1/5] IRVINS Salted Egg Lava Mooncakes come in 2 different flavours – Mung Bean and Yam. Can you name the character on the IRVINS Salted Egg Lava Yam Mooncake? Comment your answer below now!⠀ ⠀ –⠀ IRVINS M.A.R CHALLENGE⠀ ⠀ How to participate*:⠀ 1. Follow IRVINS Singapore Official IG @irvinsaltedegg⠀ 2. We will be releasing a riddle via IG as a post every Wednesday (until 11 Sep) – guess and comment your answer on the post AND tag a friend you’d like to #ShareTheLava with!⠀ ⠀ Contest ends every Friday at noon. Answer will be revealed and 3 lucky winners with the correct answer will be selected and announced via our Instagram every Friday at 8pm. Each winner will win 2 boxes of IRVINS Salted Egg Lava Mooncakes (worth $80) – 1 of each flavour!⠀ ⠀ Don't say we didn't warn ya, the riddles will be getting harder each week so the earlier you join the better! 😜⠀ ⠀ *Terms & Conditions apply. Visit bit.ly/irvinsmar-tnc for details.⠀ ⠀ #IRVINSSaltedEggLavaMooncakes #IRVINSMARChallenge

A post shared by IRVINS Salted Egg (@irvinsaltedegg) on

I don’t know about you, but I’m already pressing that follow button and calculating all the options for the character.

Image: Giphy

Free Lantern when you spend S$55 or more in a receipt or at the Night at Orchard event

Image: IRVINS

IRVINS is going full celebratory mode for Mid-Autumn, giving away a free paper lantern if you spend S$55 or more in a receipt.

Alternatively, you can catch IRVINS at the Night at Orchard event on 7 Sep 2019, where they will be giving 1,500 lanterns away.

So…what’re you waiting for?

As mentioned above, you can buy the goods at Changi Airport Terminal 1, Changi Airport Terminal 2, Jewel Changi Airport, Orchard Gateway, Takashimaya, VivoCity and their online store for local delivery.


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Do consider that while IRVINS is a reputable brand, they did have some controversies of fried lizards, which they handled professionally.

But hey, you can always just enter the giveaway and maybe you’ll get to enjoy their mooncakes.