Last Updated on 2022-06-01 , 2:28 pm
Mascots are the face of brands and places.
DoTS has Song Joong Ki…
And Sembawang GRC (yes, that Sembawang GRC) has a pineapple.
Meet Sembawang’s Mascot
This image surfaced on Reddit Singapore recently.
Wait, it’s not CNY. So why is there a pineapple?
Could it be that Sembawang just believes that this is the year of the Pineapple? Or that a pineapple will usher in good fortunes because #HuatAh?
Nope, what you’re looking at is Sembawang GRC’s official mascot called Semba Wang.
And He Has Existed For Years
Back in 2014, Straits Times suddenly ran a video on this dashing pineapple mascot. He was greeting kids with a joyful smile and trendy green hair.
Awww, isn’t he cute?
And according to the report, the pineapple mascot, Mr Semba Wang, was thought of since 2012 during the Singapore National Games opening ceremony.
A team of Sembawang grassroots leaders and People’s Association staff had wanted to create a common identity for Sembawang GRC.
So Why A Pineapple?
No, it’s not because the people behind the mascot are particularly superstitious.
Instead, it was to pay tribute to the history of Sembawang, whose villagers worked in pineapple and rubber plantations in the early 1900s.
In addition, famous Teochew pioneer and philanthropist Lim Nee Soon was known as the “rubber and pineapple king”, and his plantations were located at Yishun and Sembawang.
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And They’re Not The Only Ones
Marine Parade has a pseudo mascot that never quite made it off the paper. But he’s definitely cute AF.
He talks about how great it is to live in Marine Parade but feels that people could be a bit kinder with each other.
And remind people to download the SGSecure app or you might just kena extra.
A Cool Idea
I’ll be honest, Sembawang just rose up in terms of “coolness”. I mean, which other zones have an official mascot that walks and breathes like their residents?
Every zone should have a mascot.
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After all, imagine a competition between Sembawang FC and Marine Parade FC in the Singapore Premier League.
During half time, you can have a pineapple and a dolphin come out and challenge each other one-on-one in a free-for-all shootout.
Wouldn’t that be amazing?
Featured Image: Reddit
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