Last Updated on 2021-03-10 , 4:07 pm
It appears that local Youtuber Sneaky Sushii has come a long way since his satirical takes on local culture first exploded on to the net.
Having started off as a “faceless” entity with a series of wise-cracking, quickfire jokes on several local trends, Sneaky Sushii has since warmed up to the concept of appearing on-screen – with his cynical takes proving hilarious and entertaining in equal measures, if not more.
His subscriber count has certainly shot up since then too. Over the last year, the Youtuber’s refusal to comply with the conventional trend of local Youtube has earned him tons of subscribers, with his total tally standing at 111K right now.
Three words to describe the phenomenon?
A success story.
And now, it appears that the dark horse in Singapore’s Youtube scene has earned another accomplishment to his name.
Being interviewed by the reputable South China Morning Post (SCMP), and more importantly, reiterating his personal beliefs even in the face of media reports and ‘t***-inspired’ peer pressure.
Sneaky Sushii: Fans… And Detractors
Lest you’re unaware, Sneaky Sushii has earned a number of fans for his uncensored criticism of the local Youtube scene – which tends to draw on the appeal of women to attract clicks – as well as outspoken disapproval of modern Internet culture.
“It’s rare to find a Singaporean YouTuber that’s not a normie,” one commenter posted.
“The birth of a legend right here,” another said.
However, one cautioned the Youtuber about potential consequences. Negative ones.
“You’ll be the next funny man – and public enemy. Just don’t release your [profile] image. There will be many arrows aimed at you now.”
And to a certain extent, the Netizen’s right. Although the cynical Youtuber has amassed a respectable fanbase in such a short period of time, he has also earned his fair share of critics…
And detractors.
“Look at the amount of subscribers you have before opening your f****** big mouth and [posting] s*** about Singaporean YouTubers …” said one commenter on Sneaky Sushii’s Instagram page.
“The amount of hard work they put into every video is much more than your useless contents [sic].”
And others concurred.
“They work hard, shut up and get out of here – you’re making a fool of yourself.”
Sneaky Sushii’s Interview With SCMP
Yet even so, Sneaky Sushii, did not shy away from his own beliefs.
In an interview with SCMP, the Youtuber showed no signs of being fazed by criticism, which could, at times, go overboard.
“I’m here to create dope-a** satirical videos – and if you don’t know the meaning of the word, you’re probably not my target demographic.”
Despite his open disapproval of the formulaic content of mainstream Youtube channels, he expressed that he did not actually loathe it, which he described as a tried and tested recipe for success.
To him, it’s just a little… shallow.
“It really depends on what kind of legacy the creator wants to leave behind,” he says. “Do they want to be known as a creator who uses t*** to gain views? If they have no qualms about that, then mazel tov [‘good luck’]. But I just think it’s a bit shallow.”
Apart from the use of feminine appeal, he was also critical of a scene that’s too mainstream for its own good.
“A lot of content creators tend to err on the side of caution when it comes to making content,” he says. “I think it’s just a cultural thing. In Singapore, we’re not encouraged to take the road less travelled – most people see making YouTube videos as a hobby that will never amount to anything.”
As such, he stated, everything seems to be the same.
“But the result of that is a lack of new YouTubers to add to the vibrancy of our local scene – and the ones who try just end up making the same boring content, because it’s tried and tested. Or they join the bigger channels as talent.”
Sneaky Sushii’: “Don’t Take My Videos So Seriously”
Cynical as he may be, his channel is not all about criticism and general ‘dissonance’ with the rest of the local Youtube scene.
In the end, he expressed that his ultimate goal is not to change the whole local Youtube scene.
Instead, he simply wants to make content that does not follow the mainstream formula for success.
“I wouldn’t say that I’m trying to start a revolution or anything,” he says. “I’m just making videos that are entertaining, and if I can provide some insight into the topic, that’ll be good.
“People shouldn’t take my videos so seriously.”
You can view his Youtube channel here, and if you need any recommendation, watch the one about Dee Kosh.
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