S’pore Tourism Board’s TikTok Channel is So Lit, It’ll Convince S’poreans to Visit S’pore


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Unless you’ve been living under a rock, you’ll know TikTok has exploded in popularity in recent years. And if you’re like me, being cooped up at home due to the pandemic and travel restrictions has unfortunately driven me to download it.

Rip.

I know, I know, we all thought it was cringy and the next coming of Musical.ly. I did too.

But if you’ve been on sgtiktok these past few days, or have just stumbled onto it unwillingly, you’ve probably seen Singapore Tourism Board’s (STB) viral video introducing the sights of Singapore.

@visit_singapore

What would some of our top hits be? 💿 #albumcover #visitsingapore #singapore #travel #tiktoktravel

♬ Hiiipower x DIAND – Michael

Despite being posted only a few days ago, the video has garnered over 114k views and 18.3k likes. It is one of the most popular videos on STB’s official account @visit_singapore.

The comments are hilariously similar with everyone sharing the same sentiment—give whoever created this a raise!

The video follows the album cover trend, which recently blew up on the app. It’s what exactly it sounds like.

Stills from the video featuring iconic Singapore landscapes like the Henderson Waves, Little India, Gardens by the Bay and more were turned into album covers.

The featured song, which is a mashup between Kendrick Lamar’s “HiiiPower” and Kanye West’s “Devil In A Dress”, has been used in over 168k videos.

Imagine dedicated Spotify playlists to the various neighbourhoods of Singapore! (I just know that Yishun would have some chaotic screaming in its playlist)

Vibin’ your way through Singapore

The Visit Singapore account has more of such videos, accompanied by aesthetically pleasing shots and popular songs so that you can feel like a tourist while at home in the little red dot.

Their most recent video compiles scenes of sunset spots in Singapore to the tune of Olivia Rodrigo’s “drivers license”.

Apart from the album cover challenge, only four other videos had broke 100k views.

If going to Changi Airport doesn’t already make you feel like a tourist in Singapore, STB’s Canopy Park video will do just that. See it for yourself here!

They’ve also created videos introducing various parts of Singapore. The vibrancy of Bugis is encapsulated in the eye-catching shots!


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@visit_singapore

Tradition meets modernity in this buzzing district. #traveldiaries #tiktoktravel #singapore #visitsingapore

♬ Mariposa – Peach Tree Rascals

Other cute videos include the ghost photoshoot at Gardens by the Bay and one on our cute but feisty critters that will ottermatically capture your hearts.

As many had commented, they didn’t even realise that it was a government ad when it played. Truly upping their social media game.

If you would like to explore more Singapore content that’ll allow you to explore Singapore in a new light, go to STB’s TikTok account or check out another popular Singaporean account, Our Grandfather Story, here!

Did you know that Chingay is shifting online this year and has a TikTok challenge? Click here to read more!


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Featured Image: TikTok (@visit_singapore)