The Story Behind Samsung’s Logo: It’s Actually Related to ‘Tension’


Last Updated on 2022-10-26 , 6:05 pm

It’s safe to say that almost everyone knows the story behind the iconic Apple logo. It’s pretty creative, right?

But did you know that Samsung also has an interesting story behind it’s current logo?

Meaning Behind the Samsung Logo


Sure, most of us would have known that Samsung had gotten its name from the Korean language hanja word “Samsung” which means “three stars”.

The word “three” represents something “big, numerous, and powerful”. As a consequence, the earlier versions of the Samsung logo feature three stars.


What about the blue background behind the word “Samsung”? Designed as an oval shape, it is rotated about ten degrees from the x-axis, producing a sense of dynamic tension. Isn’t that cool or what?


As a result, the outer space can be easily noticed as a spotlight crystallizing the brand name.


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The elliptical shape of the logo also symbolizes the world moving through space, conveying a distinctive image of innovation and change. Sounds familiar? It reflects Samsung’s core values in its marketing and production strategies.

Also, if you would take a closer look at the logo itself, the first letter, “S”, and the last letter, “G,” partially break out of the oval to connect the interior with the exterior.


Nope, it actually shows that Samsung desires to be one with the world and to serve society as a whole.

If we were to go deeper, the blue color in the Samsung logo actually signifies trustworthiness, reliability, and commitment to service. Now tell me, who would have thought of that?

Featured image: SUNG YOON JO /

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