It’s normal to see news outlets like Mothership.SG or Mustsharenews.com posting punny captions in Facebook for their articles, especially so if it’s a soft news that is hilarious in nature.
In fact, Goody Feed does it often as well, but failed every time.
Nevertheless, you get the gist: in a unspoken rule set by society, new media can joke but mainstream media can’t.
It’s just like how your serious science teacher cannot joke but your funny history teacher can.
So when The Straits Times decided to be witty and added puns in its weather forecast in 2017, everyone went apeshit and applauded the “intern” involved, as if only a young fellow in The Straits Times is capable of cracking a joke and the rest of the team are made up of Mark Zuckerbergs:
It then turned out that it’s not an intern, but merely someone in the team who decided to inject “some fun”.
Apparently, it works well as people then retweeted it often and therefore the “news” reached more people.
You know, kind of like how Goody Feed Trashy Feed turns mundane news and information into something a tad more entertaining (and failed quite badly).
And recently, that fellow or that team from The Straits Times is back, for “puns” were spotted in their Facebook Page.
The Straits Times Punny Captions
To be frank, it’s a little hard to be funny than to be serious: after all, in order to write a “serious” factual article, we merely look at the media release sent to us and write the facts.
To make it funny, we’ve to think of jokes, puns and even wondered if our jokes are too sensitive.
So when we saw The Straits Times bringing back punny captions?
Best of all?
These puns aren’t premium #justsaying
Here, take a look at this:
Not that funny? Then try this:
The team even bothered to reply.
And when the Toto results were out? Someone had to stay in the office and typed this:
The best part of this pun? Their reply in a comment, because finally, after so many years, The Straits Times has replied with a…cat.
There are, of course, more.
Now, you’ll realise they’ve only included puns in soft news instead of hard and serious news, so that means you’re not going see a lot of them as mainstream media usually report hard news.
But still…
Yeah, I agree. For the first time in my life, I’m going to their Facebook Page daily even when I’ve their app installed.
The power of puns, indeed.
If you watch at least 10 minutes of brain rot content daily, you must know this:
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