Taylor Swift’s Concert Tickets Sale for UOB Cardholders Broke the Internet Again

Do you know that this morning, a large fire led to an MRT disruption for two hours? Or that it’s reported today that MAS reported a net loss $30.9 billion?

But who cares, because today, tickets for Taylor Swift’s concert is open for sale if you’re a UOB cardholder.

And guess what?

It’s a bloodbath (again), and UOB is the ultimate winner.

Taylor Swift’s Concert Tickets Sale for UOB Cardholders Broke the Internet Again

Confused over how Taylor Swift is going to break the internet for a few days? Fret not; let me explain.

For everyone, you need to register your interest to buy the tickets online. This started on 25 June 2023.

The official sale online will start on 7 July at 12pm. On the same day, the tickets will also be available offline in SingPost outlets.

However, as a UOB cardmember, you are entitled to a presale from 5 July, 12pm.

Yes, which is about now, which is why we’re seeing this again:

In less than 10 minutes, the queue number, once again, reach seven-digit. Now, do remember that when the queue number hit a million during Coldplay’s ticket sale day, it was for the general sale. This is only for UOB cardholders.

As usual, Carousell resellers have taken to Carousell to sell off the tickets they got for a profit:

The Real Winner: UOB

But it’s not the Carousell resellers who are winning: It’s UOB.

UOB most likely singing a happy tune after experiencing a “very significant surge” – we’re talking a whopping 45% increase – in card application volumes across Southeast Asia.

The Swiftie effect was so strong that the daily average UOB credit card applications across Singapore, Thailand, Malaysia, Indonesia, and Vietnam in the week the announcement was made shot up by 45% with the preceding weeks in June, according to UOB. And get this, debit card applications (which is faster since there’s no need for approval) in Singapore and Vietnam were up nearly 130% as well.

Now that’s what we call a “Love Story” between a bank and its potential customers, all thanks to the power of T-Swift.