There’s a ‘Museum of Failure’ in Sweden Which Showcases All The Epic Fails Of Companies

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They say that failure is the mother of success. You dislike her but can’t do without her; she never fails to embarrass you in front of your friends and family.

And there’s no one who believed in this more than Samuel West from Sweden.


An innovation researcher and organisational psychologist, he was so obsessed about failures he collected them fervently; enough to fill an entire museum.

Or, you can just call him an epic troll.

Sweden Museum Of Failure

When you think of museums, you’d probably envision boring exhibits and tours you would rather miss, but I assure you this is one you’ll want to visit at least once in your entire life.


In his museum, he showcased failed products and got people thinking if these failed innovations actually helped spurred on a new industry, like the Nokia N-gage.

That’s for people who’s really into innovation.

But for the rest of us mere mortals, it’s interesting to see products that we might have never seen before in our lives.

Like the Coca-Cola BlaK.


A coffee flavoured version of the drink that was launched in 2006 and never really broke out of its funk.

A facial mask that claimed to make you more beautiful.


By applying electric shots to your face.

Ah Hock loved Michelle and asked her, ‘Ai stead mai?’ in the 90s. Today, he tried again but would it work? Prepare some tissue paper and watch their love story here:


I wouldn’t dare put it on my face even if I’m the ugliest guy on earth. #JustSaying

BIC’s sexist pens, for HER only.


I’m not sure how it does that but AWARE must be very disappointed it didn’t work out.

Can’t afford a bike? Blend in with the perfume then!


Unfortunately, no one cared.

Kindle is so old-school. Check out the device just for tweeting.


Which is so small it couldn’t even show the entire tweet.

Did you know Colgate tried to breach into the food industry before?


Nope. They do best at keeping our teeth clean, not dirtying it.

And so much more!

Offhand, I can think of a few more products to add to the museum liao. Can you?