Big X Sign Removed from Twitter HQ After Complaints About Its Brightness

Well, it seems that it isn’t only Twitter’s tweet-viewing limit that’s making people unhappy.

Its new logo has been doing that too. Specifically, the big X sign planted at Twitter HQ.

Before that, if you want to know why Twitter rebranded itself to X, you can watch the video below:

Done? Okay, let’s carry on.

Big X Sign Removed from Twitter HQ After Complaints About Its Brightness

On Friday, Twitter- sorry, I mean X installed a gigantic “X” sign on its HQ located in San Francisco.

It’s big, bright, and should probably come with a warning about possible seizures with its pulsing lights.

Our HQ in San Francisco tonight pic.twitter.com/VQO2NoX9Tz

— Elon Musk (@elonmusk) July 29, 2023

Unfortunately, the sign only managed to last one weekend.

There were 24 complaints lodged against the bright, flashing X over the weekend.

Imagine no more. This is my life now. https://t.co/k5QfAm8yuG pic.twitter.com/e7ECCM2NUD

— Christopher J. Beale (@realchrisjbeale) July 29, 2023

The lights also seemed to have a strobing effect.

Here’s another angle I forgot I had that shows the X strobing.

Also, my apartment building needs a bath. pic.twitter.com/t66erPuDlL

— Christopher J. Beale (@realchrisjbeale) July 29, 2023

And one person knew of someone who allegedly suffered from a bout of epileptic seizure due to the sign

A friend of a friend that lives across the Twitter, er, X building ACTUALLY had an epileptic seizure because the X logo was flashing erratically into his window. There’s supposedly a minor investigation now.

That spotlight idea doesn’t seem so bad now… https://t.co/1Lfy0al52o

— Karina Chow (@karomancer) July 30, 2023

One pointed out how inconsiderate the company’s move was to people living in the surrounding buildings.

I would be fucking LIVID. Imagine this fucking X sign right across from your bedroom. #x #twitter pic.twitter.com/FH4nqcS8oy

— kyle (still hates elon) (@itsmefrenchy123) July 29, 2023

On 31 July 2023, the X sign was taken down.

The company was also slapped with a notice of violation as they had not sought permission from the city before installing the big X.

Blocked City Officials Twice

Twitter will be fined for installing the logo without a permit, according to the Department of Building Inspection (DBI) in San Francisco.

The fine will include fees for the removal of structure and the building permit, as well as the cost of the planning department and DBI investigations.

It was written in a report by a DBI inspector that city officials were refused roof access twice to inspect the structure.

One of the company representatives had allegedly said that the light up was “temporary”.

Second Time Carrying Out Works Without Permit in a Week

Apparently, this isn’t the first time Twitter is caught doing something without a permit within a week.

The first time, the company was stopped from removing its own Twitter sign from the building. Allegedly, it did not have the proper permits.

Crazy scene: Workers began to take down the Twitter sign, but then SFPD briefly made them stop.

They were able to then continue to remove the sign. pic.twitter.com/NhMW0OZFpw

— scott budman (@scottbudman) July 24, 2023