Long Queues & High Online Traffic Spotted in Uniqlo for Its AIRism Marks

By
Shawn Ambrose
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If you’ve spent a considerable amount of time in Singapore, you’d know that Singaporeans will queue for absolutely anything.

Much like how a hamster is drawn to its wheel, Singaporeans can’t help but join a queue whenever they see one, even if they don’t know what it’s for.

Reader: That’s not entirely true.

You’re literally in a queue right now.

Reader: Yes, but I heard Shake Shack is opening its fourth outlet

It is, but we don’t know when yet.

Reader: Better to be early right?

Anyway, as I was saying, people here love to queue. Whether it’s for Hello Kitty items, fast food, or face masks.

Long Queues & High Online Traffic Spotted in Uniqlo for Its AIRism Marks

You may have heard about how Japanese shoppers formed long queues outside Uniqlo stores and even crashed its website after it launched its all-new AIRism masks.

We learnt that the popular AIRism masks would be available in Uniqlo’s Singapore stores on 24 Aug, but surely Singaporeans wouldn’t go crazy over them considering they’re just face masks, right?

Image: Tenor

According to Mothership, long queues were seen outside at least one Uniqlo store in the country on the morning of the launch.

Image: Mothership reader

Even though the store only opens at 11am, people started queuing outside JEM’s Uniqlo outlet at around 10 am.

Image: Mothership reader

According to a Mothership reader, at least 50 people were waiting outside the store at 10.30am.

In fact, the queue was so long that tickets had to be handed out for customers to reserve masks.

Uniqlo employees were also seen checking the temperature of those in the queue and ensuring they were abiding by safe distancing rules.

Image: Mothership reader

Online Website Experiencing High Traffic Volume

This is the 21st century, however, and while customers are kiasu, some will still do everything possible to avoid expending energy.

Its website states that some customers who are shopping online may face difficulty connecting to the website as it is currently experiencing high traffic volume.

Image: Uniqlo

It also informed customers that orders made from 24 Aug to 26 Aug may take 3 to 5 working days to arrive.

Image: Uniqlo

Made from the Same Material As Their Underwear

Did you know that unlike other mask manufacturers, Uniqlo is using underwear to make these masks?

They won’t be using used underwear, of course. Let’s leave that to Ah Hock.

Ah Hock: Please do not sully my good name

Their face masks will be made of the fabric used for its popular AIRism underwear line.

Image: Hip2Save

According to The Straits Times, AIRism undergarments are made of a “specially-developed fabric known for a smooth, silky feel.”

Ah Hock: Nice

Image: Good Luck Trip

According to Uniqlo, the AIRism Face Mask is composed of three unique layers of protection.

The outermost layer offers UV protection of UPF 40 while the middle layer functions as a filter.

The innermost layer is made of its signature AIRism material which keeps the wearer cool in hot weather by releasing moisture and heat.

It’s also machine washable and can be washed for up to 20 times.

A pack of three masks will set you back S$14.90, which is about $5 more than that reusable mask the government gave you, but I suppose if you want comfort, you’ll have to pay for it.

Ah Hock: Can I make face masks out of my own underwear if I want to save money though?

Is it used?

Ah Hock: Define “used”.

See, this is why people say bad things about you, Ah Hock.

Watch this for a complete summary of what REALLY happened to Qoo10, and why it's like a K-drama:

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Shawn Ambrose
Email: [email protected]