Last Updated on 2016-05-19 , 1:43 pm
Competition among businesses is common—in fact, it’s healthy, if not it’ll be a monopoly. So recently, we came across a story in mistamchiak.com about a Thai restaurant that was opened by an ex-franchisee of Nakhon Kitchem, and got to know this pretty interesting story (and also understand more about Nakhon, too).
Most people would know about Nakhon Kitchen: they serve affordable and authentic Thai food in the heartlands, and often have long queues during peak hours. I’ve dined regularly in two Nakhon Kitchen restaurants (Ang Mo Kio and Marine Parade), and the service and food do live up to its expectations.
There’re apparently a Nakhon Kitchen in Bedok as well, and here’s how the story unfolds: the Nakhon Kitchen was closed down as it was previously owned not by the company, but a franchisee (who allegedly is the cousin of the owner of Nakhon), and the franchisee wanted to strike out by himself. He then opened a Thai restaurant with its own brand, Nangfa.
That’s when the “war” begins.
Nakhon Kitchen then re-opened another outlet just two units away, and it’s unsure whether it’s another franchisee or wholly owned by the Nakhon Kitchen owners. Doesn’t this just remind you of the Chicken Rice War?
Now that you know the history, what does this mean for us, the consumers?
Well, to be honest, putting whatever ethical issues aside, this is business, and this is competition. This just means that us consumers would have more choices. We’ve often seen retailers complaining about the high rental, the high operating costs or online competition, but essentially, competition usually just means one thing for us: better service and quality.
So, next time when you’re in Bedok and see Nakhon and Nangfa, you know the story behind them.
Top Image: Waraphan Rattanawong / Shutterstock.com
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