H&M Under Fire Due to Alleged Racist Ad; Celebrities Triggered

Image: Miami.com

Everybody knows how the celebrity effect works.

You get the attention that you wanted and all your small actions become magnified.

You did good? Oh, good job.

You did something bad? Oh no, this is going down.

Well, same thing applies to everything well-known.

Politicians, schools, companies…

Yesterday (Jan 8), clothing giant H&M was under fire (maybe still is) for posting an advertisement that seems to suggest some racism.

It apologised and removed the advertisement, according to Channel NewsAsia.

What happened

H&M released a photo via their website of a black boy wearing a clothing product that says “coolest monkey in the jungle”.

This sparked anger among many netizens.

(Article continues below) Xing Xing is a 34-year-old Singaporean lady who decides to meet up with an online friend she found in Facebook. But it turns out that he’s not what he seems to be: Prepare boxes of tissue and watch the saddest Singapore Facebook love story here:

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 What about it

For those that weren’t in the know, the word “monkey” is known as a racial slur to black people, typically in the States.

Reply from H&M

“The image has now been removed from all H&M channels and we apologise to anyone this may have offended,” said H&M.