With Gong Chaโs impending return to sunny Singapore, Singaporeans are all fired up for some milk tea that will transport them back to the golden days (even though it only really left in June).
But we understand you, and in celebration of their return; we have compiled a โ10 factsโ serial that you would totally dig into, in order to fully appreciate your Gong Cha drink in the future.
Letโs not wait any longer, and dive into that Gong Cha encyclopedia!
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1. May: the Master of Heartbreaks
While Aunt May (Spiderman: Homecoming) might have been the one that got my heart racing, and subsequently breaking it; a different May (the month), was the breaker of one too many Singaporean hearts.
In May, Gong Cha made a sudden announcement: from June onwards, the popular milk tea brand will disappear from Singapore.
Rodney Tang, the man who had introduced Gong Cha to the Singaporean crowd, had chosen not to extend his contract with Gong Cha Korea.
The reason was that Gong Chaโs parent company, Royal Tea Taiwan, had been sold to Gong Cha Korea without Tangโs knowledge.
Their new clauses were also more restrictive but they will get more favourable as time passed by, according to him.
After deliberating for a long while, Tang ultimately chose not to continue with the liaison, because the thought of building a new home-grown brand has grown too compelling for him to simply ignore.
Which leads toโฆ
2. LiHo
Rodney Tang decided to strike out on his own.
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His company, RTG Holdings, renovated and renamed every existing Gong Cha outlet to โLiHoโ, and built everything from scratch. (Incidentally, LiHo stands for โHow are youโ in Hokkien)
The old suppliers for its tea and other raw ingredients were booted out; methods of preparing drinks were scrapped; a new logo, packaging and all new menu were brought in.
Tang spared no expense in ensuring that no traces of โGong chaโ can be found after they were done. In fact, the whole process was estimated to set the firm back about $1 million.
But LiHo hasnโt exactly been stuck in their predecessorโs giant shadow.
With new drinks such as cheese teas and smoothies, they have been pretty popular with the crowd.
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3. Rumours of a comeback
Gong Cha was estimated to have earned an annual revenue of $30 million.
So it stands as a no-brainer that they wouldnโt let such a golden goose go that easily.
As early as June, when LiHo wasnโt even properly up and running yet, Gong Cha has already expressed interest in reclaiming the Singaporean milk tea scene.
And they promised that it will be back in a few monthsโ time.
But it wasnโt untilโฆ
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4. August
That it was really confirmed.
On 4 August, the company behind Gong Cha, Royal Tea Taiwan, appointed a new master franchisee in Singapore.
There were 100 applications for the master franchise in Singapore, but one managed to edge out the competition. And itโs none other thanโฆ
5. Mr Bean
Unfortunately, itโs not Rowan Atkinson who will be taking over.
Instead, itโs a seasoned veteran in the F&B sector: the founder of soy milk brand Mr Bean, Mr Kang Puay Seng.
Mr Kang, who raised Mr Bean both locally and overseas (before ultimately selling it), will be heading Gong Chaโs new master franchisee. Heโs no longer with Mr Bean now, though. Heโs now Mr Gong.
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6. Gong Cha: the Trailer
While Gong Cha has disclosed that โcustomers can expect the first outlet to be launched in the third quarter of this year, with โmultiple outletsโ to come in the โfollowing monthsโโ, there was never an official date.
But itโs all going to change, because in the month ofโฆ
7. It was confirmed on October
But it wasnโt via any official news media report.
Local radio station 987FM chanced upon a Gong Cha outlet in the works.
And it seems that the first Gong Cha Flagship store will be located inโฆ
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8. Paya Lebar SingPost Centre
Gong Chaโs long-awaited comeback will kickstart at Paya Lebar SingPost Centre.
And it will open as early asโฆ
9. December
If you observe the image closely, you will see the words, โSingapore flagship store coming your way in December 2017โ.
Thatโs just two months away.
I still canโt really process all that excitement building up inside me.
I mean; Iโm not a fan of Gong Cha, but it sure is part of my childhood.
10. Itโs time for a makeover
Gong Cha wonโt just come back as the Gong Cha 2017 May version either.
This time, it has got some new tricks up its sleeves.
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Aside from its stores having a fresh new look (like Caitlyn Jenner), they will also push out new offerings. But of course, the original favourites will always have a place to stay.
Sounds good to me.
Expectations
Guys, hereโs some friendly advice.
Mark your calendars, because thereโs one thing you can expect. And itโs something we havenโt seen for a long time.
The dreaded GONG CHA QUEUE.
Time to work on your cutting skills, boys and girls!
On another noteโฆ
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This article was first published on goodyfeed.com
Read Also
- Gong Cha Sโpore is Hiring. Hereโs What You Should Know
- Mystery Solved: One of Mr Beanโs Founders is The Person Bringing Gong Cha Back
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Feature Image: 987FM Facebook Page