Singapore Airlines isn’t the only aviation company venturing into the food delivery business.
AirAsia also threw itself into the new area with gusto in its home country, Malaysia, back in May 2020.
Apparently, they’ve done pretty well for themselves because they’re now looking to enter Singapore “with a roar”.
AirAsia’s Food Delivery Service Coming to S’pore in March 2021 & Won’t Charge Commission to Eateries
According to AirAsia, the new venture, airasia food, has seen results in Malaysia.
They’ve reportedly served 500 restaurants and delivered close to 15,000 food orders within the first three months of operations.
Apparently, they’ve started airasia food after they’ve seen how eateries in Malaysia had to deal with “exorbitant commission rates”, and decided to launch their own food delivery service with a zero-commission model.
And now, they’re going to enter Singapore with this model in Mar 2021.
Merchants, the airline said, will be able to choose from “flat-rate plans powering food delivery”.
Back in 2020, the issue of commission rates for food delivery has also cropped up in Singapore.
Food Delivery in S’pore
According to Statista, a research firm, the food delivery market here in Singapore is worth S$616 million.
While the food delivery scene here is saturated, crowded with major players like foodpanda, Deliveroo and Grabfood, as well as smaller platforms like WhyQ, Chope On and Pickupp, airasia food is confident of doing well here.
According to the CEO of AirAsia, Tony Fernandes, they already have a headstart when it comes to food.
It took him seven years to get permission to fly to Singapore, he said, so as far as it comes to food, they’re “ahead of schedule”.
It’s Not Just Food
While food’s the main reason why they’re here, it won’t be the only one.
The airline is preparing to launch more products and has called upon businesses in the beauty, fashion, fresh produce and hotel industries to register their interest with them.
Are we looking at the birth of another Super App like Grab or GoJek in Indonesia? Only time can tell.
But one thing for sure, though, Singaporeans do order in a lot, don’t we?
Speaking of food delivery, guess how much we earned working as a food delivery walker with foodpanda?
You can find out more here (do watch till the end for a surprise and remember to subscribe to our YouTube channel!):
Feature Image: Semachkovsky / Shutterstock.com