If you thought that the worldwide craze over Baby Shark is over, think again.
With the COVID-19 travel restrictions greatly relaxed after two years since the pandemic took over our lives, the Singapore Tourism Board (STB) has worked together with Korean children’s edutainment company Pinkfong to produce a tourism-based animated music video as part of the SingapoReimagine campaign.
The SingapoReimagine campaign was rolled out by the STB to attract more tourists after the COVID-19 pandemic took a toll on the local tourism industry.
Advertisements
The music video, however, is STB’s first time specially targeting families and younger children, who are understandably more familiar with Pinkfong and the company’s characters.
The video, called “Sing, Sing, Singapore!”, was posted on YouTube just yesterday (23 May).
And while Pinkfong might not sound familiar, I’m sure Baby Shark, a character under the brand, does.
In the video which is obviously targeted towards younger children (but hey, I’m not judging if you’re 30 and like it), Pinkfong and Baby Shark from the iconic Korean brand meet Merli the Merlion, Singapore’s mascot in the video.
Throughout the two-minute clip, the three characters visit various Singapore attractions such as Sentosa and the Night Safari, and even stop by to have a meal at a hawker centre.
And what’s the background music, you may ask?
The Baby Shark tune, of course.
Advertisements
What the Companies Have to Say
“Travel offers the incomparable education for children, helping them truly interact with different cultures and others’ lives. We will continue to seek opportunities where we can connect people around the world through our joyful content,” executive vice president of The Pinkfong Company Ryan Seungkyu Lee mentioned in a press statement.
Join our Telegram channel for more entertaining and informative articles at https://t.me/goodyfeedsg or download the Goody Feed app here: https://goodyfeed.com/app/
On the other hand, Angeline Tang, STB’s director for Korea, also echoed similar positive sentiments.
She also highlighted STB’s pleasure in collaborating with the company and emphasised the main message of the video: “Singapore is ready to welcome visitors from Korea, both young and old.”
Well, I think it’s pretty clear that we’ll probably start hearing Baby Shark all around us again, so be prepared to have it be your next earworm (again).
Read Also:
- Brothers With Rival Curry Puff Stalls: Family Speaks Up More About Older Brother’s Fiancée
- Sengkang BTO Buyers Getting Compensation Up to $10,500 for Completion Delay
- Brother Opened Rival Curry Puff Stall in Same Hawker Centre After Dispute
- Elon Musk Responds to Allegations of Sexual Harassment & Paying $250K to Settle Out of Court
- TikTok Sensation Raymond’s Dance With Social Media King SCDF Went Extremely Viral
Featured Image: YouTube (Pinkfong Baby Shark – Kids’ Songs & Stories)
Advertisements
Here’s what NCMPs are, and what to expect after GE2025:
Read Also:
- Isetan to Close Tampines Mall Store After Nearly 30 Years as Anchor Tenant
- Massive Bedbug Infestation from Vacant HDB Flat Torments At Least Seven Ang Mo Kio Households
- 31-Year-Old Man Charged after Violent Attack Caught on Camera, Arsenal of Weapons Found in Sengkang Raid
- Former Teacher Gets 19-Month Sentence After CCTV Captures Shocking Abuse of Two Toddlers at Singapore Pre-School
- Chinese Student Studying in Singapore Kidnapped in Malaysia, Parents Received 3.5 Million Yuan Ransom Demand with Death Threats
- Singapore Ministers Deny Personal Ties with Convicted Money Launderer Su Haijin After Photos Surface Online
