What do you do when a restaurant anyhowly uses your famous dad as a logo to attract customers?
You sue them, of course. How dare they borrow fame from your dad to use as their own?!
Cannot anyhowly anyhowly one.
Bruce Lee’s Daughter Sues Restaurant Chain
Ms Shannon Lee’s company, Bruce Lee Enterprises, is suing a Chinese restaurant chain over the use of a logo that allegedly resembles the image of the late kungfu star.
According to The Straits Times, her company had noted that the Real Kungfu chain used the logo for 15 years. Hence, she wants the chain to stop using her father’s image.
On top of that, she requests the chain to publish statements for 90 consecutive days that it has nothing to do with Bruce Lee, and pay a compensation of 210 million yuan (~S$14 million).
Restaurant Chain Fights Back
However, Real Kungfu stated that the logo had not been rejected by the authorities. The company released a statement on Weibo, saying that they are “confused that (they) are targeted many years later”, and will be studying the case and preparing to respond to it.
This Guangzhou-based chain has more than 600 stores across the country, serving rice and meat combos. According to the China Cuisine Association, it was among the top 10 fast-food companies in China last year.
The chain was initially named 168 Steamed Fast Food Restaurant and Seed Double Food. In 2004, its founder revamped its image and it was then rebranded as Real Kungfu.
Protecting Her Father’s Legacy
It is known to all that Bruce Lee died at age 32 in 1973 at the height of his fame. Thus, it is natural that Ms Lee would want to protect her father’s legacy.
Bruce Lee Enterprises in Los Angeles handles merchandising and licensing of the icon’s image.
In June, Ms Lee also went full force in trying to protect her family’s legacy. According to her, director Quentin Tarantino did not consult her regarding his movie Once Upon A Time In Hollywood.
It had scenes featuring Bruce Lee (played by actor Mike Moh), where he was depicted as arrogant. Ms Lee stated that she will not intervene as long as any project is in “alignment with my father’s and my family’s legacy”.
However, when it comes to misusing logos that resemble the late Kungfu star, I’m afraid Ms Lee is gonna have to intervene.
I mean, I’m pretty sure Bruce Lee didn’t sell food, did he? And most important, he didn’t like fast-food, right?
Here’s a simplified summary of the South Korea martial law that even a 5-year-old would understand:
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