Don’t Say Bojio: The New Puma x Hello Kitty Collection Is Here


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I‘m a big fan of the feline character from Sanrio that we all know very well as Hello Kitty.

If you’re just like me, or maybe a bit like me in the sense that you love all things Hello Kitty too, rejoice because in celebration of Hello Kitty’s 45th anniversary, Puma collaborated with Hello Kitty and they have just launched a new collection.

Bags

They have launched 2 bag designs with two colours each – classy black and sweet pink.

The first design is a backpack with Hello Kitty’s iconic red bow popping out at the top. The red stands out against the black, giving this backpack a pop of colour. The straps are lined with the Puma logo as well as an imprint of Hello Kitty’s face. This is going for $79 each.

Image: Nylon

The pink version of the backpack shows that even the iconic bow is in pink, giving the whole bag a very sweet vibe. Perfect for all those pink-lovers.

Image: Nylon

The shoulder bag is noticeably larger than the backpack. It also features a quarter of Hello Kitty’s head donning the iconic red bow. The handle straps are similar to the straps on the backpack. This is going for $89 each.

Image: Nylon
Image: Nylon

Headwear

They also have caps and beanies available in two colours – black and pink.

The caps have Hello Kitty’s iconic bow, so people will definitely be able to tell you’re a Hello Kitty fan when they see it! This is priced at $59 each.

Image: Nylon
Image: Nylon

The beanies are great if you’re intending to travel to a colder country or if you want to create a Dee Kosh look.

Image: Nylon
Image: Nylon
Image: Zula

Sneakers

They have released a total of three new sneaker designs for the Puma x Hello Kitty collection.

Image: Zula

These Ralph Samson Mid sneakers are guaranteed to provide you with comfort with their flat rubber sole.

A sweet twist to the classic mid-high sneakers, you’re bound to be able to strut the streets in style. This is priced at $169.

Image: Zula

If you’re looking for something simpler, you can opt for the Cali sneakers for $169. The red laces have the words Hello Kitty imprinted on them, announcing to everyone what a huge fan you are.

The sneakers themselves also have imprints of the iconic bow on them, but they’re so subtle that you probably wouldn’t even notice them until you take a closer look.

Image: Zula

If you’re more into chunky sneakers, you can go for the Nova 2 sneakers. They’re in a shade of soft pink which contrasts nicely with the white words at the side of the sneakers. This is priced at $179.

Clothes

There are two pullovers to choose from. So you can choose if you’re team black or team white. Each pullover is priced at $109. Or just get both because Hello Kitty is life.


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Image: Nylon
Image: Nylon

For those who prefer something that can be worn in sunny Singapore, you can opt for their T-shirts which are $59 each.

Image: Nylon
Image: Nylon
Image: Nylon

For fitness tights, they offer two colours as well for $99 each.

Image: Nylon
Image: Nylon

The logo and bow are pretty subtle, allowing you to be able to wear them out without worrying that you will look odd.

The small logo adds a cute touch to your outfit.

Functional and cute. What more could you possibly ask for?


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We know that these items aren’t necessarily cheap, but hey, it’s Hello Kitty!

Where To Get Them?

These items are available on their online Puma website and at selected outlets only. So before you head down to any Puma outlet near you, be sure that you’re visiting a participating outlet:

  • Bugis+
  • Century Square
  • ION Orchard
  • JEM
  • Jewel Changi Airport
  • Puma Select at MBS
  • Paragon
  • Suntec City
  • Vivocity

If you’re unable to make it to the above outlets, these items are also available at AW Lab stores islandwide.

Hurry and get yours now before they all get sold out!