If you’re a Singaporean, you’ve probably eaten from these two food and beverage (F&B) establishments before: Fei Siong and Popeyes.
And while you probably wouldn’t associate them with each other in the past, you probably will from now on. (Even though you probably won’t see Fei Siong selling fried chicken and fries.)
Because on this Thursday (6 October), Fei Siong Group just signed an exclusive agreement with PLK APAC Pte Ltd, a subsidiary of Restaurant Brands International (RBI), allowing the group to develop and operate new Popeyes restaurants in Singapore.
And if you’re wondering what RBI does, it owns Popeyes and other international F&B chains such as Burger King and Tim Hortons.
This announcement comes after the fast-food chain entered the Singapore market over a decade ago.
The agreement, which has been effective since 8 July this year, will mean that the 27-year-old brand that offers a plethora of local dishes such as fishball noodles and the like will be responsible for the new Singapore outlets of Popeyes, a New Orleans-style fried chicken chain that was founded in 1972.
Representatives from both Fei Siong Group and RBI met during a private meeting on Thursday (6 October) to sign the agreement.
Apart from Popeyes, Fei Siong is also in charge of other eateries such as Encik Tan, EAT, Malaysia Boleh! and Nam Kee Pau, and is in charge of over 160 F&B outlets in Singapore.
In a press release sent to Goody Feed, the different parties also expressed their opinions regarding the agreement and future plans for Popeyes as well.
New Popeyes Outlet Might Be Opening in January Next Year
To begin, Fei Siong Group has announced its plans to open up a new Popeyes store early next year, making it the first Popeyes store under its management.
The outlet will be located at The Rail Mall (i.e. everyone’s favourite supper store), and its opening is scheduled for January 2023 for now.
Apart from that, Fei Siong Group will be “refreshing and modernising” Popeyes outlets across Singapore through their stores’ visual designs and enhancements, and these designs will be incorporated into their outlet at The Rail Mall as well.
Regarding the plans that Fei Siong has for Popeyes, Mr Tan Kim Siong, Chairman of Fei Siong Group, said, “This agreement marks Fei Siong Group’s first venture into the fried chicken quick service restaurant industry. We believe in Popeyes’ ethos, to serve delicious fried chicken for everyone, and we look forward to bringing more value to guests and fans in terms of the brand look and menu offerings.
“In line with recent digital transformation efforts in the local F&B scene, we will also be looking to streamline operations through innovative technology in the coming months,” Mr Tan added.
Fei Siong also emphasised that it will continue to provide food of high quality to its customers, and that “exciting new menu items” will also be added in due time.
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RBI’s Response to the Agreement
And if you’re wondering what RBI thinks of the agreement, it seems like they’re pretty positive about Popeyes’ future development as well.
“Popeyes has been serving Singaporeans for a long time, and we believe Fei Siong Group will continue to do so as a great franchise operator for years to come. They have established themselves as a household name, and their success with local food businesses is indicative of their understanding of the Singaporean palate,” Rafael Odorizzi, APAC President of RBI, mentioned.
“We believe that Fei Siong Group’s expertise in local food will provide invaluable experience to replicate the global success of Popeyes in Singapore,” he added.
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Featured Image: Fei Siong Group
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