Tired of the trendy food shops popping up every few months just to close down a short while later?
You’ll be happy to hear a franchise that had withstood the test of time is opening in Ion Orchard soon. This isn’t just another of your food trends: this is a brand that is open since 1920, making it exactly 100 years old this year.
And to make it even more bigly news that they’re coming to Singapore:
First Overseas Branch For Hong Kong Bakery Hang Heung
If any of your relatives had ever been to Hong Kong, you might have also noticed that they brought back additional wives…
Biscuits, I mean. Wife biscuits (老婆饼):
And they’re usually from Hong Kong Bakery Hang Heung, known for their traditional pastries and more than a hundred types of confectionery. Their traditional wife biscuits have a flaky, thin-crust made with two different doughs, filled with winter melon paste.
The bakery has eight outlets in Hong Kong, and their first overseas shop will be in Ion Orchard, B4-33, replacing Croquant Chou ZakuZaku.
It’s expected to be open near the end of August or early September 2020, subject to delays because of COVID-19.
And if you’re looking to snag a good deal:
Hang Heung Mooncake Festival Kiosk And Discount
A pop-up kiosk for the brand can be found at Raffles City Singapore B1-K9 (near exit of Jason’s Market Place supermarket) on 24 Aug 2020.
And even better news: there’s an early bird mooncake discount of 15%.
Or Have It Delivered To You, Earliest On 25 Aug 2020
Order straight from their website, and you’ll get to enjoy the early bird discount. Delivery is islandwide with a fee of S$18 with no minimum purchase required.
But if you spend S$150 and above, delivery is free. An assorted box of mini mooncakes are sold at S$27.90, and an assorted box of regular-sized mooncakes costs S$55.90 after discount.
Those looking forward to their tried and true century-old recipe would have to wait a little longer, as they appear unavailable as of writing.
Need more info? Contact them at:
- Email: [email protected]
- WhatsApp: +65 98559186
- Facebook: Hang Heung SG 恆香老餅家
If you’re a patient person and want to wait till the hype dies down to visit the stall, no worries too. It seems like they’re going for the long game and wouldn’t be disappearing soon like many of the trendy shops.
In a Straits Times interview, the director of Hang Heung Singapore said:
“While the initial response may not be as strong as it could potentially have been if there was no pandemic, we are definitely in this business for the very long term and strive to build and establish the Hang Heung brand in Singapore successfully.”
It’s already stood for a hundred years, no reason it couldn’t survive another hundred eh?