It’s 2018 and we all can agree on this: food fads no longer need to taste good or look good. The perfect ingredients for a food fad are simple: looks good on picture (remember rainbow everything?), looks good on video (think: cheese toast) and most importantly, gets viral somewhere else first.
Because there’s too few of us Singaporeans to create a food fad.
And guess what’s the next food fad that might be landing in our shores (or maybe it has already)?
On first view, this innocuous-looking bread doesn’t have the ingredients to be a food fad.
But hold your horses, because this time round, it’s not about the food.
It’s about what happens after you’ve makan-ed it.
Now you know why it’s called 肮脏包, which means “dirty pastry buns”.
You see, this food fad went one step further: people are obsessed with it because of what the food can do to you.
This is merely a chocolate croissant with more chocolate cream and a thicker layer of cocoa powder – yeah, nothing more.
The craze started in late January over in China, when bakeries started selling chocolate croissants on steroids. People started to realize that after eating them, their mouth and hands would be so stained with chocolate, they decided to take pictures (or videos) themselves being “dirty”.
And Internet being the Internet, this went viral in Weibo.
Most of these viral images are of young pretty ladies, as it kind of made them looked “cute” and “playful”.
I mean, if a fat and ugly man did that…it’ll just be another clipart.
Within days, celebrities and influencers followed the trend, and shops started to sell 肮脏包. It was so popular, people had to queue up for three hours just for chocolate croissants.
Then again, this can be DIY as well, though in order for a food fad to be a food fad, a queue is essential #justsaying
Food fads happen in other regions very often, so why would it come to Singapore?
Well, for a start, we have no lack of pretty infuencers. I’m pretty sure in order to gain more Likes, they’ll be more than willing to post images of themselves having 肮脏包.
*cues the “OMG so cute” & “OMG so playful” pretentious comments from fellow influencers*
Secondly, the food fad is already in Malaysia.
Oh. Then cannot siam liao.
You see, due to the similiarities in culture, whatever trends in Malaysia would also trend in Singapore, and vice versa. Remember Travel Frog? Trended in Malaysia, then in Singapore. Cheese tea? Trended in Malaysia, then in Singapore.
Let’s use another analogy: if a food trend happens in Pasir Ris, would not trend in Jurong?
Over in Malaysia, young ladies are posting videos and images of themselves having 肮脏包 in Facebook.
To view people posting themselves having 肮脏包, just go to Facebook and search for “肮脏包”, and click on “Videos”. Almost all are from Malaysia since people in China can’t use Facebook.
So, what can we say about 肮脏包?
Well, I’ve tried them, and all I can say is: it’s really just a chocolate croissant.
While understandably that it’s hard to keep your mouth and hand clean while you eat it, it’s also not easy to keep your mouth clean while having chicken wings.
So here’s my review: it’s an influencer’s food.
And here’s my suggestion: don’t bother trying and waste your calories just to get Likes (though I’m 101% sure people won’t take my suggestion).
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This article was first published on goodyfeed.com
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