Ah Milo, the love of Singaporeans and Southeast Asians, ranking next to (or perhaps even above?) our love for bubble tea.
Japan has also recently delved into the bubble tea craze, and it seems like they’ve found a new fad diet.
Milo Pop-Up Kiosk
The Japanese public was first alerted to the Milo kiosk on 6 March 2021 when a commuter tweeted their excited reaction.
小田急線町田駅ホームにミロバーが出来ていた!!ww(早速味わったw) pic.twitter.com/dPbXF0ErmM
— 都南レオパルト 絵描垢 ガルパンはイイゾ (@TonanLeopard) March 6, 2021
It has garnered over 50,000 retweets and almost 162,000 likes.
According to TimeOut Tokyo, the shop is located at the Machida station on the Odakyu line platform in Tokyo. Milo drinks will be available from 6 March to 30 April 2021.
One cup of Milo with milk costs ¥200 (~ S$2.50). Damn, thankfully warm Milo and Milo peng doesn’t cost that much here.
Apparently, there are even fruity flavours of Milo available. You can enjoy a combination of Milo with banana, pineapple, or kiwi for ¥300 (~ S$3.70). I’m not sure if I’d be down to try those out. I think I’ll gladly stick with our Milo dinosaur.
Mothership also reports that dalgona coffee, which is served at the same kiosk, costs less than the cup of Milo. Guess that means Milo is more popular than dalgona coffee?
You can also try the same drinks at Nescafé Harajuku for a limited time.
Japan Ran Out of Milo Last Year
Yes, you read that right! There was a Milo shortage back in Japan in December 2020.
Gosh, I wonder what will happen if that ever occurred in Singapore. Maybe a bubble tea fiasco post-Circuit-Breaker 2.0?
A series of tweets about the drink’s nutritional value caused Milo sales to soar by 7 times. However, Nestle Japan certainly wasn’t quite prepared for such a possibility.
As such, they had no other choice but to suspend sales of Milo. According to MustShareNews, Nestle Japan has announced that they will be suspending sales of the following Milo products until March 2021:
- “Nestlé Milo Original 240g”
- “Nestlé Milo Original 700g” (limited to some channels)
- “Nestlé Milo Original Stick 5”
Nestle Japan imports their ingredients from Singapore and they announced that they were working on building up a more sustainable supply, in a bid to meet demand in three months’ time.
Hilariously (and expectedly) enough, Milo powder was sold on Japanese e-commerce platforms for many times its price, according to Mothership.
Milo has since been back in stock in Japan, so Milo lovers will be able to get their hands on the 240g bags and five-stick sachets of Milo. The larger 700g bags are also available in certain stores.
Wait till Japan finds out about Milo dinosaurs…
Feature Image: Twitter (@TonanLeopard)
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