Rejoice, you froyo-depraved fans that have stubbornly refused to give into the temptation that’s Yole.
For the rightful king, Llaollao, will be back.
In 2018.
About time.
The dips
While the Spanish brand has yet to incorporate a confirmed date, it has stated its plans for a comeback in Singapore “as soon as next year”.
Given that Singapore is a key market, the company has prioritised regaining its presence here as one of its main goals, and is looking for new locations to re-establish Llaollao again.
The Froyo brand has also stated that its comeback is encouraged by popular reception to its product, as well as an “incredible number of messages” it has received from customers “urging them to maintain their presence in the country”.
Well, no surprise there.
And no, I’m not one of them.
Not really.
The story so far
On 6 Dec, Llaollao announced that it will be closing down all of its outlets to make way for a relatively unknown European froyo brand called Yole.
Yole then signalled its intent, when a spokesperson from D+1 Holdings (former Master franchisee of llaollao Singapore) told Channel Newsasia, “Objectively, we believe Yole is a better product and has a wider menu. We also firmly believe that Yole will suit the Singapore market with exciting flavour innovations and well-known toppings from Spain and Italy.”
A few days later, llaollao made an unexpected announcement: it’ll be coming back soon. In the process, it clarified that the split was a “unilateral decision” on the part of its master franchisee, and disclaimed Yole as a self-proclaimed European brand that “does not exist in Europe”.
“(Yole Frozen Yogurt) is a totally new brand in the frozen yogurt market that does not exist in Europe, even though it has been advertised as such,” the Froyo brand said.
Subsequently, D+1 Holdings replied in a media release on 14 Dec, saying that it split after llaollao “vehemently rejected” its suggestions for menu improvements and “imposed many other obstacles” for it in Singapore.
This shit’s gold
Now, I’m not sure about a lot of things.
But one thing I’m sure about is that this shit’s really entertaining.
Anyone wants to make a movie out of this?
It could be titled Batllao vs Superyole or something.
#nocopyrightinfringementintended
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This article was first published on goodyfeed.com
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Featured image: Teenage Singapore
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