Last Updated on 2018-06-06 , 7:37 am
If you didnโt know, McDonaldโs social media game is strong, almost as strong as Dwayne Johnson.
They catch the trendiest stuff on Facebook and then amplify the trend. If McDonaldโs and Buzzfeed has a child, sheโll be called Laurel (though my younger colleagues would call her Yanny).
Advertisements
Remember the Chocolate pie by McDonaldโs?
Yeah, they drummed the excitement so much it was sold out fast.
And we wonโt want to go into the nasi lemak everything trend.
And guess what? Theyโre back at it again.
With an item worthy of champions coming back to Singapore
For two whole years, petitions were launched, people begged and prayers were uttered.
And finally, after 730 days of waiting, not knowing if the wait was in vain or not, your hopes and dreams has been answered.
And with this move, McDonaldโs showed that theyโre paying attention to what people are saying on the ground.
Advertisements
Donโt understand what McDonaldโs is doing? Well, itโs yet another trend.
You see, the online trends nowadays is to look at what people are talking about; if someone repeatedly asks for an item for months (or even years), provide that item and make it viral.
Like what KFC did with their hot devil drumlets.
And what Netflix did with Friends.
Advertisements
The whole idea is to look for a superfan and admit that the decision made was for him or herโฆand ta-da! News media has a good angle to write about, people have a story to tell their friends and the item would go viral.
That, my friend, is ingenious.
So McDonaldโs did it as well, and with this burger:
Now, mark this date down: 7 June 2018.
Because this the date when the all-star champion, one and only, the legendary McGriddle will be coming back to town!
Advertisements
And Singaporeans are ecstatic. Because why not?
The Facebook post, posted by McDonaldโs just two days ago reached almost 800 shares.
From this, you know that the McDonaldโs breakfast queue could be as crazy as the Hello Kitty ones back in 2000.
What the heck is McGriddles?
Of course, I asked everyone in the office and surprisingly, no one knows what the heck it is. One of them even think itโs a new form of twister fries.
Advertisements
Basically, according to our good friend Wikipedia, McGriddles is a sandwich that has โfried bacon, a scrambled egg flap, and American cheese served on a small pancake griddle cake made with maple flavoring. Both the top and bottom griddle cakes are embossed with the McDonaldโs logo.โ
Wait, pancake griddle cake?!
But netizens are now asking for more
So, thereโs one draw back to granting requests from your fans. Theyโre bound to ask for more, especially Singaporeans.
I mean, we are kind of known for trying our luck, arenโt we? After all, the trend is โask and you shall be givenโ.
Advertisements
When McDonaldโs brought choco pie to Singapore, Singaporeans be likeโฆhmmm, okay, that could be a fluke.
Then McGriddle happened and Singaporeans be like, oohhh, so I can ask for stuff and Iโll get it.
And thatโs what happened.
Netizens asked for stuff like McCrisp and the two superheroes.
McDonaldโs foldover.
Taro pie
Advertisements
And quarter pounders. Now, this, I second.
What would you want them to bring back? For me, itโs the Ninja burger.
Now THIS is the bomb. Agree?
Now you know what Singaporeans are talking about today; do check back tomorrow for another piece of news of the day!