Driver Killed in Nicoll Highway Was Reportedly a Financial Advisor & Director of a Food Company

The driver killed in the Nicoll Highway crash was reportedly a financial advisor and the director of food company Chee Song Foods.

Here’s everything you need to know about him.

TLDR: The Fatal Nicoll Highway Crash

If you’ve yet to hear about the recent Nicoll Highway crash, we only have one thing to say to you — have you been living under a rock?  Regardless, here’s a TLDR of what this “Nicoll Highway crash” is all about.

On Sunday (2 March), many Singaporeans were shocked upon seeing dashcam footage circulating online of a dark blue Porsche bursting into flames at Nicoll Highway.

As it turns out, at around 2:10 pm, the dark blue Porsche 911 Carrera had been speeding down Nicoll Highway on the rightmost lane before swerving to the left towards the Kallang-Paya Lebar Expressway (KPE) entrance.

At the KPE entrance, the Porsche unfortunately hit a road divider, causing it to flip onto its left side, skidding into a few cars before bursting into flames.

The driver was unfortunately killed in the crash, having been found by SCDF firefighters in the charred wreckage and pronounced dead at the scene.

According to Shin Min Daily News, the fire might have been caused by the Porsche’s oil pipe rupturing. After all, the Porsche had skidded into other vehicle, which could have caused fuel to leak, causing the car to burst into flames.

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Image: Shin Min Daily News

Fortunately, there weren’t other innocent lives taken as a result of the crash. SCDF officers assessed seven people from other vehicles involved in the accident. However, most of them declined to go to the hospital — only two men, aged 53 and 66, were taken to Tan Tock Seng Hospital.

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Investigations into the crash are currently ongoing.

You can read more about it here.

Deceased Driver Was A Financial Advisor and Director of Food Company Chee Song Foods

Since the crash, many kay poh Singaporeans online have made attempts at guessing the driver’s origins — where he’s from, what he does, and more. But all those guessing games won’t be necessary anymore, with new information about the driver having surfaced.

According to ST, the driver was 37-year-old Jeffrey Loh Chong Hao.

Image: Shin Min Daily News

Mr Loh was reportedly a licensed financial advisor with the insurance company AIA Singapore until 2020. He was also the director and one of three shareholders of Chee Song Foods.

Wondering why the name “Chee Song Foods” rings a bell? Well, it’s because you might have seen its product in supermarkets before. The company is known for its halal-certified meat products sold under the brand “CS Foods”.

According to Shin Min Daily News, Mr Loh would head to Chee Song Foods’ premises every Monday to have a meeting with other management members. The last time that he was seen at the Chee Song Foods premises was on Saturday (1 March) — just one day before the accident.

Image: Shin Min Daily News

The company’s meat products, however, aren’t the only thing bearing the name of Chee Song Foods. The Land Transport Authority (LTA)’s records also show that the Porsche driven by Mr Loh in the fatal crash was registered under the company, Chee Song Foods.

Mr Loh had driven the Porsche to meetings with his business associates. Two or three years ago, before Mr Loh started driving the Porsche, he apparently drove a BMW.

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Prior to entering the working world, Mr Loh reportedly studied banking and finance at the Singapore Institute of Management under the University of London International Programme.

Deceased Driver Described as Hardworking, Astute, and Friendly

Mr Loh was described by a business associate as hardworking and devoted to his work. Similarly positive sentiments were also echoed by an employee at Chee Song Foods who had worked with the deceased for more than eight years.

According to Shin Min Daily News, the employee shared that the company, Chee Song Foods, was a family business which had been operating for more than three decades.

To all the Gen Zs out there, yes, you read that right — even the company is older than you.

Chee Song Foods was originally run by Mr Loh’s father. However, back in 2013, his father decided to hand over the business of Chee Song Foods to Mr Loh, who was the youngest son of the family.

The employee interviewed by Shin Min Daily News shared about Mr Loh’s astute business judgment, recounting how Mr Loh had actively expanded the company’s overseas business and set up a central kitchen for the company.

According to the employee, Mr Loh’s setting up of the central kitchen was such a good business move that the company managed to break even on the central kitchen in just a year.

Additionally, Mr Loh also helped to set up sales, accounting, human resources, and other departments in the company. During his time at the company, he also developed Chee Song Foods from a mere meat supplier supplying local hawkers, to a wholesaler importing a variety of food products.

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Aside from his business acumen, Mr Loh and his family were also described as friendly people. The employee interviewed by Shin Min Daily News recounted the time the deceased’s father had assisted him with his passport renewal, even making the effort to personally drive him to the embassy to apply for a new passport.

Wah… Some of your boyfriends don’t even want to bother driving 10 minutes to pick you up for lunch leh.

The employee added that Mr Loh had previously helped the employees at Chee Song Foods with renting a flat as well.

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