Some time ago, in a hidden headquarters of a slow-food chain McDollar, someone came out with a mayonnaise that looks yellow. It’s sour, a tad salty and has a strong, truffle-like smell. According to that someone, it could well be the best invention in the world, and so he showed it to his superior.
“Great,” his superior said, “Let’s put this as the new menu.”
The someone nodded. “Okay, I’ll send this to the kitchen and mass produce for focus group tasting first. Sir, I think we should call it yellow mayo—”
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“—call it salted egg yolk fries,” the superior, who has red curvy hair and lips that look like two sausages, said.
“But sir, it’s not—”
“You’re right,” the superior interrupted. “We shouldn’t just call it salted egg yolk fries.”
“Then what should we call it?”
“Salted Egg Yolk Loaded Fries.”
And so, this was born:
Which is why we should always clarify what we want: when we said “salted egg everything”, we don’t mean that you can just name anything yellow as “salted egg”.
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But anyways, we’ve dissed McDonald’s salted egg yolk fries more than once, and even the king has done it. In fact, everyone in Singapore who has tried it most probably has the same complaint—so why bring up the past?
Because another fast-food chain has come out with a salted egg item, and we’re wondering if it’s going to be just another item that’s named “salted egg” just for the sake of jumping on the bandwagon.
Popeyes Parmesan Golden Chicken
I don’t know whether it’s a trend, but fast-food companies have started to tease consumers way before their new items are in stores.
In fact, they (their PR firms) even teased us media outlets by sending media invitations without revealing what’s in it for us until we’re there, almost like they’re clickbaiting us to the event. Whether it’s to generate buzz or simply a new trick in the book, we’ll never know.
And as per SOP, Popeyes teased us first last Friday when they posted this:
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Well, it’s obvious, right? Of course they’re going to do a burger that’s made of watermelon and bubble tea pearls!
A day later, they posted this and the marketing team must be crying over the number of views.
And guess what? They’ve succeeded because this morning, the first thing I do is to check out Popeyes’s Facebook Page…
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…and saw nothing (yet).
So I went to their website instead, and ta-da: there it is.
Lest you can’t read:
A true legend is made when rich, crumbly parmesan cheese combination with an explosion of golden salted egg. Taste the legend at Popeyes this Chinese New Year!
I’m trying my best to hold back the grammar nazi in me, but shouldn’t it be “crumbly parmesan cheese is combined”?
(I’m just adding that in to hit my word count)
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Anyways, in case you’re not as high-SES as me, parmesan cheese are those cheese that you often sprinkle on pasta or pizza—in other words, it’s MII: Made in Italy.
I’m not sure about you, but after trying the honey mustard fries from McDonald’s, I’m itching to try this just to see if they’ve put real salted egg in or simply put the name in.
Stay tuned. Operation Steal Boss Credit Card has commenced.
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