These days, you can make money from almost anything – from selling feet photos to selling space on your social media.
Now, it seems that if you have a large enough Telegram channel, you can make money from it as well. As long as you are not controlling an SG Nasi Lemak type of channel.
You Can Soon Make Money With Telegram if You’ve a Popular Channel
If you have over 1,000 subscribers in your Telegram channel, congrats: you might want to monetise it without having to spam article links on it like how a certain media platform behaves.
With Telegram’s latest feature, Sponsored Messages, you can now sell your space to anyone who wants to promote their bots and channels in your large channel.
Sponsored Messages
Sponsored Messages will only show up after the user has finished any new post the channel may have and it has been capped at one at a time. There’s also a restriction of 160 characters of text. In additional, there will be no media or external links in these messages.
Every user viewing that particular channel on Telegram will see the same sponsored message.
Sponsored Messages are available to anyone who wants to broadcast a message on a public channel.
Of course, owners of these channels will not be paid with exposure, instead the ad revenue will be shared with the admins of the channels in which Sponsored Messages are displayed.
Before the payment is divided within the admins, it will first be used to cover the basic costs for the infrastructure. Something like renting a shop but a virtual one.
Currently, this feature is under beta testing, which means it is only available to a small group of people.
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Will I See a Sponsored Message?
Those who are not in public channels promoting the Sponsored Messages will not see the sponsored messages. Chat lists, private chats or private group chats will, of course, not get these Sponsored Messages.
Unlike the ads model of Meta (Facebook, that is), Sponsored Messages will not be using the targeted ads model. Instead, these Sponsored Messages will only be shown in large public one-to-many channels and based solely on the topic of the public channels on which they are shown.
In short, Sponsored Messages won’t look like those ads that make you suspect your phone is listening in on your conversations. Unlike the ads on certain social media apps we know.
Why are Sponsored Messages Rolled Out?
A few months back, Telegram CEO and Founder Pavel Durov said that they do not wish to compromise the platform by selling it to a tech giant like WhatsApp did.
That means, you won’t be seeing “Telegram by Meta” anytime soon and they may roll out more options for the platform to generate more revenues. Sponsored Messages seemed to be one of them.
Why Advertise on Telegram?
Telegram has over 500 million monthly active users and many of these users are subscribed to public one-to-many channels. These channels get over 500 billion views in total.
With that many eyeballs, this is a great opportunity to sell things, after all, people tend to read their Telegram notifications more than their Facebook messages.
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Featured Image: Allmy / Shutterstock.com
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