Anyone who has watched Ah Boys to Men 4 would agree to this: there are so many product placements in the movie, you’ll feel like you’re watching a long serialized commercial instead.
Not that we have anything against product placements, though: also known as embedded marketing, this form of marketing has been on the rise since VCR came into our life, primarily as a solution to continue catching people’s attention even as they have the ability to skip commercial breaks with a push of a button.
But having a product placement every ten minutes? Well, that might be a little too disruptive. I mean, asking whether cashless payment in an army camp canteen to promote a card just doesn’t make sense.
Even commercial breaks won’t appear so often, do they?
Whether Ah Boys to Men 4 is a good movie or not is subjective, and whether you’re turned off the native ads is another issue, but if you’ve been to YouTube or Facebook, you might have come across a video that promised to be a “deleted scene” from Ah Boys to Men 4.
Here, take a look.
The movie has truly upped the game when there’s a “deleted scene” of a product placement.
Before you really think that it’s a deleted scene (because you lazy to watch it), here’s the explanation: it’s a clickbait. Well, sort of. Read on.
I’ve loving it because unlike the movie that clearly tries to hide its product placements (but failed), this scene openly declares that it’s a product placement.
And just so you know, this isn’t the only one. Here, take a look at a few more of these Ah Boys to Men 4 product placement ads.
Not sure about you, but seriously, I would have preferred to just watch these commercials instead of having to know about Brand’s or UFC Refresh in the movie.
Just so you know, product placements are good money. The Bond franchise, popular for its to-the-face product placements, is a good example. In the 1995 film GoldenEye, James Bond drove a new BMW Z3 (oh, yes, that is a real car), and guess how much BMW allegedly paid to have the car there?
A cool USD$3 million. And we’re talking about just that one brand in that movie.
The movie itself cost USD$60 to make. Well, you can safely say that some movies make money even before they’re in cinemas.
Since you’re here, why not watch a video about an NTU student who went all out to impress his crush, only to end up in…tragedy? Here, watch it and do remember to share it (and also subscribe to Goody Feed YouTube channel)!
This article was first published on goodyfeed.com
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Featured Image: YouTube (UNIVERSAL FOOD)
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