You know the saying, you reap what you sow?
Well, yesterday, an event kinda debunked that saying.
If you’ve been cooped up in your depressing office during lunch yesterday, you probably wouldn’t want to know that some Singaporeans were $47 richer.
No, I am not talking about 4-D.
There was a mysterious vending machine aka #3DollarBaller at Raffles Place giving out $50 bucks if you insert $3.
So Singaporeans being Singaporeans, they went crazy, and the Police had to be involved.
It was reported that 300 people turned up at Raffles Green!
You can read about the “bloodbath” in its entirety over here.
So, who was the mastermind behind this marketing stunt that slightly resembles The Hunger Games?
Well, according to the 3DollarBaller site, it promised us that they will reveal their hidden identity on 1 Mar.
Keeping to their word,they took off their “virtual masks” and it is none other than Circles.Life, the telco company that dishes out dirt cheap mobile plans.
It turns out that the vending machine was part of their promotion for their new mobile plans.
If you think 26GB for $48 is a steal, well, their new plan is, for a lack of a better word, cheaper.
As seen on their IG post, their new plan offers unlimited data for only $3 per day!
Ahh, now, I get it!
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If you give $3, you end up getting more—in this case, it’s more data.
According to Channel NewsAsia, the goal of the stunt was to show how much $3 can get.
Well, though the whole incident was a hot mess, you can’t deny that their marketing point was on point!
Good job, Circles.Life!
Unlike the conventional plans we have, whereby you pay a fixed amount for unlimited data per month, Circle.Life allows you to choose the day that you need unlimited data, whereby users can turn it on via the mobile dashboard, which will expire at 11:59 p.m. (so you Circle.Life users: don’t blur blur turn it on at 11pm!)
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The cap would be at 100 GB per month.
In addition, for $1 a day, users can also get unlimited data in WhatsApp in 18 countries.
Not sure about you, but for us to write two articles about this, they’ve sure won the PR game here.
After all, who needs media release and pray for publicity, when you can just create them?
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This article was first published on goodyfeed.com
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Featured image: channelnewsasia.com / 3dollarballer.com
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