We have witnessed the evolution of the technological world, from Nokia to phones like Samsung and iPhone. No doubt, new brands have come into the scene and some have succeeded in creating a name of their own. While you can’t deny that Xiaomi’s success is primarily due to its affordable price, its brand plays a big part too. Here’re ten facts about this breakthrough brand, because you could well be using it to read this article! (Did you know there’s such a thing as Xiaomi TV in Singapore?)
“Mi” is also an acronym for Mission Impossible (not the movie!) to represent the impossible obstacles that they have overcome. Bet you didn’t know that?
2. China’s Apple
Considered as China’s Apple, most of Xiaomi designs resembles Apple in its elegance, simplicity and minimalism. Yeap, it also evokes a similar kind of fervour in China as Apple does in the US. And with Huawei facing an uphill battle now, you can bet that Xiaomi is climbing up the ladder faster now.
And just like how Apple has their own Apple TV, the China brand also has their very own Xiaomi TV. So instead of searching for “Apple TV Singapore” on Google, many people might be searching for “Xiaomi TV Singapore” instead.
3. The Mascot
Xiaomi’s mascot is a bunny called Mitu who wears an Ushanka (Lei Feng hat). The Mi Bunny’s cap has a red star and it also wears a red scarf around its neck. Ain’t it cute?
4. Physical Store
Xiaomi doesn’t own a single physical store in any parts of the world except China and recently, in Singapore. In fact, it’s selling its products online everywhere. This helps them to reduce some additional costs to maintain that affordable price tag. That definitely kills two birds with one stone!
Xiaomi also does not use any traditional channels of advertising. They do not support endorsements of any kind either (did you, like, see anyone uses the phone in any movie or TV drama?), which makes us wonder how did their products rise to fame so quickly!
6. Guinness World record
Xiaomi sold 15,000 Mi3 smartphones in just two seconds in India. Two seconds! Imagine the load the server would have to “tahan”. Furthermore, Xiaomi Mi3 was considered as the world’s fastest smartphone at that time of its release.
In fact, in 2014, they actually managed to break the Guinness world record by selling 2.1 million smartphones in just one day.
2.1 million phones in 1 day.
7. The Google Connection
As many as three of the top nine leadership positions in Xiaomi are occupied by ex-Googlers. Is there some sort of connection? All we know is that they are talented, and Xiaomi’s success has to be credited to their ability to rise from the bottom.
8. Build-in Camera Technology
Allegedly, Xiaomi’s cameras have built-in technology to make you look more attractive. Taking selfies? No worries, Xiaomi got you covered! Now all your Instagram posts will be as flawless as ever.
Remember, it’s allegedly. So don’t gong gong go buy one just because of what you’ve heard.
9. International Headquarters in Singapore
Xiaomi chose Singapore as its international office, believing in the quality of feedback from Singapore on its phones and services. Why so? Well, Singapore is also known to be a sophisticated market and this gives Xiaomi an edge in the technological industry.
10. All in its Logo
Want to know something interesting? Xiaomi’s logo has a hidden word inside of it. The word can be found when you turn the logo of Xiaomi up-side-down. It will probably resemble a Chinese character “心” (not every single stroke though) and it means “heart” in English.
That’s a really innovative way to create meaning in its name!