Anytime Fitness Chai Chee Slammed for Sexualising Hot Girls for Publicity

If you go to the gym often, youโ€™d know that itโ€™s pretty much like a sausage party.

There would always be more males than females, and Iโ€™ll go out on a limb to say that since more ladies do merely cardio instead of weightlifting, they wonโ€™t need to spend money on gym membership to queue for a treadmill when thereโ€™s a perfectly beautiful park located just downstairs for their run.

So itโ€™s common to see posters of guys with big biceps in a gym.

Okay, the last two paragraphs might sound sexist, but after reading about this story, you might just agree.

Anytime Fitness Chai Chee Slammed for Sexualising Hot Girls for Publicity

The premise is simple: Anytime Fitness Chai Chee is going to open from 1 August 2022, and they need more people to know about it.

Anytime Fitness is a chain of gyms, usually run by franchisees, that opens 24 hours. Itโ€™s only manned by staff members on certain timings, so if you intend to head to the gym at 2am, youโ€™d probably have the whole gym by yourself.

And this concept is so well-loved, there are more than 80 Anytime Fitness outlets in Singapore, making it the largest gym chain here.

Anytime Fitness Chai Chee is the new kid on the block. Located in a business park along Chai Chee Road, itโ€™s set to open on 1 August 2022, and instead of giving out flyers to people working there for publicity, theyโ€™ve gone the social media route.

Not exactly conventional given that theyโ€™re a business targeting nearby workers, but conventional isnโ€™t on their game because they didnโ€™t just cast the net wide online: they cast it controversiallyโ€ฆ

โ€ฆby having pretty ladies in their TikTok videos, as if itโ€™s a women-only gym.

(It isnโ€™t, right?)

Moreover, the ladies seemed to have bought clothes that are a tad too small for them.

Image: TikTok (@afchaichee)

The Internet isnโ€™t happy, and so, people have been posting videos slamming them, saying that theyโ€™re using hot girls to promote their gym when these ladies probably wonโ€™t be in the gym.

Kind of likeโ€ฆclickbait.

By now, youโ€™d think that theyโ€™ll apologise, right?

Well.

Never Waste a Good Crisis

After the videos went viral, the gym then posted a new video with guys instead, stating, โ€œInternet say no more girls dancing so from now on only sexy boys. Letโ€™s go jimmmmm!โ€

But thereโ€™s a twist: the guys were in the same skimpy clothes

Image: TikTok (@afchaichee)

They then posted another video of a guy doing bench press with two girls as the weights, with the caption, โ€œPR or ER? Gym opening 1st Aug! Time to start lifting!โ€

Suffice to say, you should know whoโ€™s the last laugh.

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Featured Image: TikTok (@afchaichee)