George Yang, Author at Goody Feed

This morning, news of Google breaking up with Huawei sent shockwaves throughout the world. In fact, it got so bad that according to Mothership, there was some panic selling of the flagship camera smartphone, P30 Pro, on Carousell. Pretty sure they’ve not read our previous article, because there has been no confirmed arrangement that Google is going to completely leave Huawei. At least not for existing devices, though we won’t know what’s going to happen for new devices, or when Android upgrades to a new version. Lest you’re not aware, this is big news, because Huawei is the second largest smartphone brand in the world, selling even more units than Apple in 2018, and is projected to overtake Samsung in the next one or two years. Huawei is Number 3 in Singapore Closer to home, in April 2019, Apple takes the first spot with a market share of 38.89%. Samsung is second at 26.33%, and guess what’s the third most-sold brand? Huawei, at 10.24%. Not that we’ve a lot of choices, but this means that out of ten people in your office, one of them is using a Huawei. This number does prove to be accurate in the Goody Feed office as well. In fact, it seems to have got its traction in recent months: back in November 2018, it has only 5.12% market share. It has since doubled its number in half a year. Pretty sure it’s due to a phone that can look at how human cells move. So, for such a big company, were you expecting them to depend on Google forever? Apparently not. They’ve allegedly had a back-up plan all along, and that has been reported extensively in the past but no one's batted an eye to them until today. Meet ZTE, The Smartphone Brand That Has Faced a Ban Before Long before Huawei’s issue with the US, ZTE has been on the receiving end of a ban. ZTE is also a China brand, and similar to Huawei, it was investigated by the US in 2012. While Huawei was merely accused of espionage, ZTE was accused and suffered even stronger restrictions: US firms would not be able to sell parts and software to ZTE for seven years. But seven years have passed, and ZTE is still going strong in China. But let’s face it: are you familiar with ZTE? It seems like when ZTE was banned, Huawei has allegedly prepared for the worst. Huawei Allegedly Developing Own OS Since 2012 The 2012 US investigations must have somehow triggered a warning in Huawei: if they depend on Google (a US company), one change in policy would lead to doomsday. And so, according to various reports last year, Huawei has been preparing for that day since 2012: they’ve been developing their own OS for phones and tablets. In fact, the OS has already been developed; but they won’t be using it until the worst-case scenario, like this latest incident. According to a Huawei spokesperson, he said, “Huawei does have backup systems but only for use in extenuating circumstances. We don't expect to use them, and to be honest, we don't want to use them…We fully support our partners' operating systems – we love using them and our customers love using them. Android and Windows will always remain our first choices.” What Does This Mean for Us? Firstly, unless you’re studying business, you might not know this: even if a new OS is much, much better, people would be reluctant to change because of habits. Any amount of advertising or publicity won't work because changing habits is as hard as forcing an influencer to delete Instagram. This is why big companies acquire other smaller companies instead of starting a new brand; they're essentially buying the habits of the customers. But if a crisis hit, people would be forced to change (it’s called “triggering the executive mind”). This essentially means that it’s actually an opportunity for a new OS (which might be better, faster and more secure) to finally step in, because people are now forced to change. And this means we might finally have a third major OS to compete with the duopoly of iOS and Android. If this is true, our app developer’s going to have a new headache (every OS uses different codes so he'll have to write a brand new code for the new OS), but this means better services for us, the consumers. Because remember: we the consumers always benefit from competition.

George Yang

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