It’s not an exaggeration to say that many Singaporeans love discounts more than some of their family members.
What else could explain the unbelievably long queues at stores with price reductions?
But now, with the COVID-19 pandemic emptying our bank accounts, we don’t just want these discounts, we need them.
And I’m not talking about discounts on luxury products that we don’t need, but everyday necessities.
Giant Extends Discounts for Hundreds of Products till Yr-End; Will Set them back by S$4Million
The move is expected to set the company back by an extra $4 million.
So, why would the popular supermarket chain make such a move that would lose its business millions of dollars?
One word: the economic effects of the COVID-19 pandemic.
Reader: That’s like seven words.
Last year, the supermarket chain invested a whopping S$17 million into a discount campaign called Lower Prices That Last, which provides wide-ranging discounts on 650 products.
It has chosen to extend the discounts to ease the financial hardship faced by customers during the COVID-19 pandemic.
And it certainly helps.
According to data that Giant collected from December last year to March, customers who shopped at its stores instead of its competitors would have saved an average of 28% or S$14.40 for every basket.
Since the launch of the discount campaign, a “significant uptick” in shopping traffic and volume sales in its stores has been observed, Giant said.
*pretends to be shocked*
Just like last year, Giant customers can expect discounts of 20% on average in 2021.
So, what items will be available on the cheap?
Angus Beef Patties, Japanese Sweet Potatoes, & Hand Soap
This year, Giant will add more than 100 products to its list of discounted items, which include Angus beef patties imported from Australia and Japanese sweet potatoes from Vietnam.
Kirei Kirei anti-bacterial foaming hand soap will also be sold at a lower price: S$1.50 instead of S$2.35, which is a 36.2% drop.
The Japanese sweet potatoes from Vietnam will be sold at a discount of 28.6% at S$2.50 instead of S$3.50.
In addition, the price reduction will also apply to Giant’s own brands such as Meadows.
Staples such as oil, cereal, and cooking spices will also be added to its product catalogue.
At the moment, the supermarket chain, which is owned by Dairy Farm Group, has 53 stores across the country.
Given what we know about Singaporeans, don’t be surprised to see bucketloads of the above items in their shopping carts over the next few months.
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