Giant Extending Discounts on Hundreds of Its Products to Help S’poreans Tide Over COVID-19 Period

Latest Articles

Restaurant Launching New Pandan Nasi Lemak Pizza to Celebrate Ramadan; Available 15 Apr–15 Jun

With Ramadan just around the corner, local halal-certified pizzeria Pizza Arc is launching the Pandan Nasi Lemak Pizza!  With a...

S’pore Police Warn of Emerging Scam Targeting Parcel & Food Delivery Staff Through PayLah!...

Just like the coronavirus, scammers are evolving every day. Gone are the days where swindlers would call you from their...

Ex-Changi Prison Counsellor Jailed 7 Months for Slapping Domestic Helper Till She Had Temporary...

You have to respect the majority of domestic workers. How many of us could say that we'd take up that...

Rude Grab Passenger Calls Driver “Beggar” & “Bastard”, Threatens to Call “Inspector” Son to...

If you interact with humans frequently, you'll soon learn one thing: sometimes, we are not pleasant creatures. Thanks to the...

27 COVID-19 Cases Today (14 Apr); 1 is a Community Case

It's been three days since the last locally-transmitted case on Sunday (11 Apr). As of 12pm today (14 Apr), the...

It’s not an exaggeration to say that many Singaporeans love discounts more than some of their family members.

What else could explain the unbelievably long queues at stores with price reductions?

But now, with the COVID-19 pandemic emptying our bank accounts, we don’t just want these discounts, we need them.

And I’m not talking about discounts on luxury products that we don’t need, but everyday necessities.

Giant Extends Discounts for Hundreds of Products till Yr-End; Will Set them back by S$4Million

Good news for consumers: Giant Singapore is extending its discounts on hundreds of products until the end of the year.

The move is expected to set the company back by an extra $4 million.

So, why would the popular supermarket chain make such a move that would lose its business millions of dollars?

One word: the economic effects of the COVID-19 pandemic.

Reader: That’s like seven words. 

Last year, the supermarket chain invested a whopping S$17 million into a discount campaign called Lower Prices That Last, which provides wide-ranging discounts on 650 products.

It has chosen to extend the discounts to ease the financial hardship faced by customers during the COVID-19 pandemic.

And it certainly helps.

According to data that Giant collected from December last year to March, customers who shopped at its stores instead of its competitors would have saved an average of 28% or S$14.40 for every basket.

Since the launch of the discount campaign, a “significant uptick” in shopping traffic and volume sales in its stores has been observed, Giant said.

*pretends to be shocked*

Just like last year, Giant customers can expect discounts of 20% on average in 2021.


So, what items will be available on the cheap?

Angus Beef Patties, Japanese Sweet Potatoes, & Hand Soap

This year, Giant will add more than 100 products to its list of discounted items, which include Angus beef patties imported from Australia and Japanese sweet potatoes from Vietnam.

Kirei Kirei anti-bacterial foaming hand soap will also be sold at a lower price: S$1.50 instead of S$2.35, which is a 36.2% drop.

The Japanese sweet potatoes from Vietnam will be sold at a discount of 28.6% at S$2.50 instead of S$3.50.

In addition, the price reduction will also apply to Giant’s own brands such as Meadows.

Staples such as oil, cereal, and cooking spices will also be added to its product catalogue.

Are you angry at someone now, and can’t get him or her out of your mind? Well, watch this video and you’ll know what to do next:

At the moment, the supermarket chain, which is owned by Dairy Farm Group, has 53 stores across the country.

Given what we know about Singaporeans, don’t be surprised to see bucketloads of the above items in their shopping carts over the next few months.

Featured Image: Google Map

Like writing? Goody Feed is looking for writers! Click here for more info!