Everybody knows how the celebrity effect works.
You get the attention that you wanted and all your small actions become magnified.
You did good? Oh, good job.
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You did something bad? Oh no, this is going down.
Well, same thing applies to everything well-known.
Politicians, schools, companies…
Yesterday (Jan 8), clothing giant H&M was under fire (maybe still is) for posting an advertisement that seems to suggest some racism.
It apologised and removed the advertisement, according to Channel NewsAsia.
What happened
H&M released a photo via their website of a black boy wearing a clothing product that says “coolest monkey in the jungle”.
This sparked anger among many netizens.
Whose idea was it at @hm to have this little sweet black boy wear a jumper that says ‘coolest monkey in the jungle’?
I mean. What. pic.twitter.com/6AJfMdQS4L
— Stephanie Yeboah (@NerdAboutTown) January 7, 2018
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woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
 What about it
For those that weren’t in the know, the word “monkey” is known as a racial slur to black people, typically in the States.
Reply from H&M
“The image has now been removed from all H&M channels and we apologise to anyone this may have offended,” said H&M.
Here’s what NCMPs are, and what to expect after GE2025:
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