H&M Under Fire Due to Alleged Racist Ad; Celebrities Triggered

Everybody knows how the celebrity effect works.

You get the attention that you wanted and all your small actions become magnified.

You did good? Oh, good job.

You did something bad? Oh no, this is going down.

Well, same thing applies to everything well-known.

Politicians, schools, companiesโ€ฆ

Yesterday (Jan 8), clothing giant H&M was under fire (maybe still is) for posting an advertisement that seems to suggest some racism.

It apologised and removed the advertisement, according to Channel NewsAsia.

What happened

H&M released a photo via their website of a black boy wearing a clothing product that says โ€œcoolest monkey in the jungleโ€.

This sparked anger among many netizens.

 What about it

For those that werenโ€™t in the know, the word โ€œmonkeyโ€ is known as a racial slur to black people, typically in the States.

Reply from H&M

โ€œThe image has now been removed from all H&M channels and we apologise to anyone this may have offended,โ€ said H&M.