Earlier this week, Britain faced arguably its greatest crisis since appointing Rowan Atkinson as a secret agent:
Severe chicken shortage in hundreds of KFC stores in Britain.
Due to operational issues with its new delivery firm DHL, KFC was unable to comply with consumers’ demands, and even had to temporarily close down half of its 900 stores in Britain.
As a result, local media started dubbing it a “chicken” crisis, and police in Manchester and London had to speak up, imploring the public to stop calling the police over KFC outlets running out of Chicken.
Note: had it not been such a threatening matter, I would have LOL’d at people calling the police over fried chicken.
According to KFC, more than half of its restaurants managed to reopen on Tuesday afternoon, but even then their menus and opening hours were severely reduced.
It was truly… a “chicken” crisis.
Gotta do something about it
KFC Britain, being the cool kid in the block, didn’t let the entire issue faze it. Instead, it looked forward and began working with what it had.
For starters, the fried chicken chain set up a website to inform customers on the exact available stores, as well as the items it had to temporarily take off the menu.
But even then, it wasn’t enough. After all, the core problem wasn’t being attended to: the distinct lack of fried chicken.
And so KFC Britain looked at other ways, and approached Mother London, the self-touted ‘Britain’s largest independent advertising agency’, about it.
After days and months and years of brainstorming (alright maybe not that long), they came up with a final ad and ran it in newspapers on 23 Feb, full-page style.
And as it turns out…
It was a masterstroke.
Transcript (in case you can’t read because of circumstances):
FCK
We’re sorry.
A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation. It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.
Visit kfc.co.uk/crossed-the-road for details about your local restaurant.
Mirth
The colour advertisement was a hit with Netizens, who found the entire ad so goddamn hilarious that they were willing to forgo the whole ‘chicken shortage’ crisis. For a bit.
By re-arranging its trademark initials to form a relatively more outrageous and lot less children-friendly term, KFC garnered attention for taking a surprisingly no-holds-barred, unconventional approach to the whole situation.
It’s like “FCK, I screwed up. But hey, I’m sorry for it!” Which would have been totally mainstream had your cousin David said it, but this is KFC we’re talking about.
As a result, it became damn relatable. And farking funny. Ouch, my sides split.
Truly, it’s no wonder they say:
“Laughter’s the best medicine.”
Pure genius
It’s undeniably a masterstroke on the fried chicken chain’s part, from retaining its loyal fanbase to edging the issue out of peoples’ minds, even if it’s just a while.
Although it’ll still be well-advised to stock up soon, seeing the lengths to which hangry customers could really go to…
I’m sure you wouldn’t want that happening in your restaurant, do you?
After all, as a wise old man who was eating a Snickers bar once said:
“You’re not you when you’re hungry.”
Best to work that stock supply fast, KFC Britain!
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This article was first published on goodyfeed.com
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