Samsung Store Caught Fire in AMK Hub, Because #Samsung?

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Samsung has been on a damage control spree recently, after the high-profile recall of the unfortunate Note 7 fire last year and the alleged corruption scandal in South Korea. 

You would have seen this advertisement everywhere, either from your Facebook newsfeed or on the big screen before your movie, or even in TVs.

(P.S. In fact, this was even on the monitor in our office lift lobby…so you can imagine how many times I’ve seen it)

I don’t know about you, but to me, Samsung has earned my trust because they don’t walk away from a mistake: they acknowledged it, lost lots of money and pressed on.

Seems like they’ve got another damage control to handle now.

This morning (28 March 2017) at 1:25 a.m., a fire allegedly broke out in the storeroom of a Samsung Experience Store in AMK Hub. There were no injuries (who would be there at 1:25 a.m., man?) and the fire was put out by the fire sprinkler in the room within minutes.

Yeah, those fire sprinklers you see at the top of your office every day.

The cause of the fire is still unknown, and investigations are ongoing.

Several surrounding stores were temporarily closed for safety reasons and for cleaning.


While this is an obvious case of an unlucky retailer, it becomes a different story when it involves Samsung. Just look at the comments in Channel NewsAsia Facebook Page:

What’s even ironic is that Samsung is looking to sell refurbished recalled Note 7 that are safe to use, after environmental activists called for an environmentally friendly way to dispose of the recalled phones.

Nevertheless, here’s the key question: how did a storeroom catch fire in the middle of the night?

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