If you’re not familiar with the CPIB, it stands for the Corrupt Practices Investigation Bureau.
So, what do you think of when you see the term, CPIB? Did you envisage police officers interrogating suspects? Handcuffs and gruff voices? Big, burly men hurling people through the mirror? (alright that’s from movies)
But you get my drift; it’s not exactly the most heartwarming job vocation.
In an apparent effort to correct that notion and get more people to listen to them without feeling threatened, CPIB has brainstormed for days and weeks, and finally emerged at a solution.
A teddy bear.
CPIB’s new Mascot
Meet Kopi Lim.
He’s 24 years old and just graduated from the National Institute of Furry Friends. Oh wow, a new school?
His likes include: anti-corruption work, honey, fishing, swimming and reading with a cuppa. If I didn’t know better I would have thought he was a legit bear.
His dislikes include: vegetables, dishonest people and people who do not take responsibility for their own actions. A vegetable hater? Blasphemy!
Hobbies: making sure his fur is always white. Hehehe, let’s see his reaction when we dump a tin of paint on his fur then.
About him: “I am Kopi Lim. I love coffee, especially Kopi O Kosong because it is not sweet. I used to think I was going to be a barista when I grow up but it all changed when I heard about the work of the CPIB. I have seen for myself how corruption can have serious consequences for society and I want to make a change! I saw myself fighting corruption, and I believe I can do it because I am whiter than white. My friend Goldilocks said I am also very brave, so I think I have what it takes to stand strong and courageous against corruption. I will work hard with the rest of the CPIB officers to battle corruption swiftly and surely, without fear or favour!”
About his personality:
Kaypoh (Inquisitive) Levelheaded
Organised Innovative
Positive Meticulous
Industrious
Public relations initiative
A spokesperson for CPIB has has stepped up to clear up all doubts about its latest employee.
According to him, it’s a public relations initiative to commemorate its 65th anniversary (Sep 18).
“We hope that through this persona, we will be able to work through social media to reach out to the community-at-large and educate the public on the perils of corruption and on CPIB’s work in approachable and creative ways,” he said.
Well, you certainly got us, CPIB. Sheer cuteness overload.
Mascot competition
With Kopi’s addition, he will now be up against the likes of Singa the Lion (Singapore Kindness Movement), Sharity Elephant (Community Chest) and Teamy the productivity bee (National Productivity movement) for the title of ‘Cutest Mascot in Singapore’.
So far my vote’s up for Kopi, because he’s ‘live-action’ and he’s a damn teddy bear.
Don’t judge alright? People are suckers for teddy bears.
Thoughts
In case you didn’t realise, the name ‘Kopi Lim’ is actually a play on the term ‘Lim Kopi’.
Generally, when a police officer asks you to ‘Lim Kopi’ with him, it’s not really a nice gesture on their part, but a formality to open an investigation process. In other words, you’re in deep shit.
By reversing the words, we can take it to mean the opposite as well.
So our dear bear bear here is like a godsend. When you’re stuck in a room with this angry-looking guy questioning on your sister’s marital status, Kopi’s arrival will mean your freedom.
Anyway, I would have to admit that this is a pretty slick approach by CPIB, because teddy bears are cute and endearing, and it lends them an unprecedented ‘softer’ and ‘relatable’ edge. When people hear the term ‘CPIB’, they are less likely to think “Omg, those tough, eyebrow-furrowing guys?” but more likely to think “Omg, that agency with the cute teddy bear right?”
That should allow CPIB’s initiatives and speeches to reach through with more effect, because nobody wants to listen to that gruff old man in class that never seems to crack a joke.
They want to listen to someone cute and funny. Like Kopi Lim.
So well played, CPIB.
And to Kopi, have a good time at work!
Just don’t spill that coffee over some important documents, alright?
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This article was first published on goodyfeed.com
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Feature Image: CPIB
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