Lim Chee Guan Moves Online for Its CNY Bak Kwa to Avoid Queues But Server Crashed Instead

When it comes to bakkwa in Singapore, Lim Chee Guan is one bakkwa business that never fails to come to mind.

But how popular are they, really? And how are they going to cope with the Covid-19 pandemic?

Well, in this article, you’re going to find out the answers to both questions.

Lim Chee Guan Moves Online for Its CNY Bak Kwa to Avoid Queues

In view of the Covid-19 pandemic, Lim Chee Guan’s eager to prevent a situation that can be seen at their outlets every lunar new year: massive crowds queueing up for hours hoping to get their hands on Lim Chee Guan’s succulent bakkwa.

Their solution? By moving operations online.

From 6 Jan 2021, Lim Chee Guan customers can proceed to Lim Chee Guan’s website (limcheeguan.com.sg) to place orders for their bakkwa.

The orders are to be delivered between 13 Jan and 9 Feb 2021.

According to the director of the brand, Rod Lim, they decided to forsake the tradition of having customers queueing outside the outlets this year for the safety of both their staff and customers.

 “Over the years, we have witnessed our customers’ persistence to stand in long lines… (it) has fostered friendships among our customers and staff.

“For many, this has become an annual tradition.”

There will be no walk-in sales for their BBQ products from 20 Jan to 9 Feb 2021.

While they’re new to the delivery game, they’ve partnered up with different companies to provide contactless door-to-door delivery.

Customers are able to select their preferred delivery time and date.

Prices

For orders below 8kg, delivery costs are $15.

For orders between 8kg and 15kg, the delivery costs are $8.

And for anything more than 15kg, delivery is free.

The spokesman for the brand said, depending on the prices of the ingredients, the cost of their bakkwa could increase just like previous years, although they’ll “try their best” to maintain the prices.

Customers are also urged to buy directly from Lim Chee Guan instead of through other sellers.

Intense Online Battle

Unfortunately (for their customers), it seems that Lim Chee Guan has severely underestimated their own popularity.

A quick click onto their website showed this:

And according to the writer in the office who tried to order some bakkwa for himself, it’s been like this since yesterday.

It was first brought up by a netizen on 6 Jan 2021, and the brand quickly replied to the matter.

In a comment on their own post, Lim Chee Guan said that they’re experiencing some technical difficulties and are working on it.

Apologising for the inconvenience caused, the brand asks for people to keep an eye on their webpage and Facebook page for any updates.

While some netizens managed to get their orders in, a majority of them are impatiently waiting for Lim Chee Guan to sort out their online ordering system.

One thing for sure, though, when it comes to being the most popular bakkwa in Singapore, Lim Chee Guan definitely ranks among the top – online or offline.

Feature Image: Google Map / Lim Chee Guan