About three months ago, it’s reported that the new Jewel Changi Airport would house two iconic brands that could convert even a giraffe into a carnivore: the nostalgic A&W and popular US-based burger chain Shake Shack.
There hasn’t been any confirmation back then: Jewel Changi Airport did not deny the rumours, nor did they confirm them.
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The founder of Shake Shack simply said that they were in Singapore to check out the site—and that they would really “love to start Shake Shack in Singapore.”
Well, we haven’t heard anything from A&W, but there has been some movement in Shake Shack.
They’ve confirmed their opening, and the rumours were right.
Shake Shack to Open in Jewel Changi Airport in 2019
Just like what the rumours stated, the popular American chain is landing in Changi Airport, with their official announcement to the public in Facebook…
…and of course, in Instagram (coz who still uses Facebook in the US, man):
And Singapore isn’t their only stop.
According to reports, their plan is to be in Singapore, Shanghai and Manila as well.
The chain isn’t coming alone; instead, it is partnering with SPC Group, a South Korea conglomerate that produces food and confectionery products (of course, not to be confused with the petrol station SPC). If you’re unfamiliar with SPC Group, you might be familiar with the bakery Paris Baguette in Singapore, which is under the SPC Group.
SPC Group also manages seven Shake Shack outlets in Seoul, so they’re in safe hands.
Menu Would be Customized for Singapore
We all know the McDonald’s in other countries are different from the one in Singapore: this might be the case for Shake Shack, too.
The company is now working to create a unique Shack (i.e. burger) for the Singapore market. One can only wonder whether it’ll be Nasi Lemak Burger #justsaying
Other than that, they would still be offering the usual menu like the ShackBurger…
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…Shack-cago Dog…
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…crinkle-cut fries…
…and frozen custard ice-cream.
Jewel Changi Airport is scheduled to open in end-March 2019, so that would most likely be when Shake Shack would be launched, too.
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What is Shake Shack?
Shake Shack was born from a cart and soon became International Star
Started in 2000 as a hot dog stand, Shake Shack has grown into an incredibly huge brand in just 18 years.
They have over 170 outlets in America and overseas, and serves 100% all-natural Angus beef, with all patties cooked to medium.
Well, for it to gain so much publicity even before its opening, you can bet that it’s going to be a foodie’s hunt once it starts to serve its burger.
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